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Agencies Are Remaking Themselves to Satisfy Client Demands

In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital. With anxious CMOs laser-focused on doing more for less, up-and-coming shops are exploring models outside the hourly billings that have governed this industry since the days of smoky, three-martini…[…]

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4A’s New Head of Talent Thinks It’s Time Agencies Realize How Gender and Sexuality Intersect With Race

The ad industry has made considerable progress in including more women and members of the LGBT community. But on matters of race, it still lags behind. That was the consensus at last month’s Adcolor conference and many of the diversity-themed events at Advertising Week, including a panel led by the 4A’s newest executive, Keesha Jean-Baptiste,…[…]

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WPP Is Merging 5 Consultancies and Design Agencies to Form a New Global Brand Offering

WPP announced this week that it will combine five of its brand consultancies and design agencies to form a new global brand agency. The new group, which has yet to be named, will combine Brand Union, The Partners, Lambie-Nairn, Addison Group and VBAT. The launch is set for January 2018, with the latter shop continuing…[…]

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Wieden + Kennedy Beats Out Several Other Top Agencies to Win Global Creative Duties for Airbnb

Today Airbnb officially concluded a review launched in April by naming Wieden + Kennedy as its new global creative agency of record. Moving forward, W+K will collaborate with the short-term rental marketplace company and its existing agencies–including an in-house team–to promote its services around the world. The company confirmed that the final round of the…[…]

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ANA’s Production Transparency Report Corroborates Years of Illegal, Anticompetitive Behavior by Ad Agencies

The Wall Street Journal rocked the ad industry last December by revealing that the U.S. Department of Justice had begun investigating the practice of bid rigging, which agencies and their parent companies allegedly use to divert work on big-budget client campaigns to their own in-house postproduction units. Within days, all four of the largest holding…[…]

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As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

This year has been a decidedly mixed bag for the biggest names in advertising, especially on the U.S. media side of the agency equation. That’s the primary conclusion of a “new business barometer” report released this week by COMvergence, a Paris-based independent research firm focusing on agency account moves, mergers and acquisitions as well as…[…]

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Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

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Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

social-media-news

Boutique and Digital Agencies Are Gaining on Legacy Shops in the Latest Ad Industry New Business Report

“These are tough times for creative agencies unless they are digital.” That’s how Greg Paull, founder and principal at international consultancy R3, described the results of his firm’s latest New Business League report summarizing the comings and goings of accounts across the global advertising industry. WPP still leads global media Much of the report will…[…]

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WPP Is Combining 2 of Its Agencies, Possible and Wunderman, to Form a Digital Powerhouse

WPP announced it plans to combine agencies Wunderman and Possible, creating a super group of 9,200 people and 200 offices. Despite the new arrangement, Possible will continue to operate as its own brand, but it will be placed under Wunderman moving forward. “Combining our deep and diverse capabilities is exactly the kind of forward-thinking move…[…]

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Burger King CMO Says Brands Must Respect Agencies as Partners, Not Dismiss Them as Vendors

Praise from a client is one of the most rare and precious occurrences in the agency world. But a message of respect and support for all agencies, coming from one of the world’s top marketers? That’s a bit like finding a two-headed unicorn in your backyard. As he accepted the honor of Cannes Lions Creative…[…]

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Publicis Groupe Forbids All of Its Agencies From Participating in Awards Shows in 2018

Publicis Groupe will be sitting out the 2018 Cannes Lions festival. The reason? To save money. New chief executive officer Arthur Sadoun made his first dramatic mark on the holding company this week by forbidding all of its agencies around the world from participating in awards shows, trade shows or other paid promotional efforts for…[…]

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How Agencies Are Channeling Their Pre-election Passions Into Trump-Era Political Activism

Months before Pepsi’s perfect storm of cultural controversy, 2016 laid waste to the myth that advertising is an inherently apolitical business. President Donald Trump inspires strong opinions like he attracts Twitter followers–and in the months leading up to last year’s election, the American ad industry appeared to achieve a rare moment of consensus in opposition…[…]

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Some of the Ad Industry’s Hottest Agencies Are Pitching for Used Car Startup Vroom

If you’re not yet familiar with Vroom, you almost certainly will be soon. The New York-based ecommerce company, which has been around since 2013, is looking to disrupt the entire used car sales industry, and some of America’s top ad agencies are very interested in promoting its business. Vroom is in the midst of a…[…]

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Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars

As consulting and IT firms continue to acquire agencies and add marketing services, traditional advertising companies have begun to fight back by launching practices to provide business-transformation counsel to help clients more effectively compete for customer dollars in the digital age. “Marketers are keen to remain innovative and future-focused, so having consulting solutions available helps…[…]

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Digital Agencies Weigh In on Snapchat’s Future as a Brand Platform

With Snapchat parent company Snap Inc. going public today, analysts everywhere have weighed in with forecast and think pieces. But what about its potential for future client work? We spoke to three digital shops for their takes on the platform. Facebook’s decision to imitate some of Snapchat’s key features with new launches like Instagram Stories…[…]

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These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace

Faced with the relentless onslaught of digital change, agencies have been forced to adapt quickly or risk irrelevance. For the most part, the industry has responded in some form or another. Our list of Agencies 3.0 aims to shed a light on those shops that have adapted most nimbly. In most cases, they’re small, independent…[…]

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Death of an Ogilvy Philippines Employee Sparks Renewed Debate Over Work-Life Balance at Agencies

A young brand strategist with Ogilvy & Mather Philippines died last weekend after purportedly working overtime while suffering from pneumonia. Mark David Dehesa spent less than a year with the PR division of Ogilvy’s Manila office. He’d previously worked in accounts with Publicis, JWT and BBDO. His death on Sunday has already stoked the debate…[…]

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How Some Agencies Rig Production Bids to Favor Their In-House Studios

Sometimes it's a subtle pricing scheme that stacks the deck. Sometimes it's as blatant as calling in a favor. Either way, the result is the same: Ad agencies are often rigging production bids to favor their in-house studios over independent vendors, according to several veteran producers who spoke to Adweek in the days since a[…]