social-media-news

Accenture Continues Its Agency Acquisition Spree, Buying French Retail Network Altima

Accenture announced today that is has entered exclusive negotiations to acquire Altima, an agency network based in France that specializes in customer experience design. This news marks the 17th such acquisition for Accenture over the past five years; this summer, the company’s Interactive division bought both design agency Wire Stone and San Francisco firm Matter….[…]

social-media-news

McDonald’s Picks Huge Over Accenture for U.S. Digital Experience Design Work

McDonald’s has concluded its latest agency review, hiring Huge to handle U.S. digital design and user experience work, according to two parties with direct knowledge of the matter. It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant. McDonald’s declined to comment on the…[…]

social-media-news

Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Accenture’s aggressive pivot into the agency world continues unabated. Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone. Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy…[…]

social-media-news

Accenture Picks UM as Its Media Agency of Record Promoting Global Consulting Services

Most ad trade stories about Accenture concern the international consultancy’s efforts to compete with “traditional” agencies by acquiring creative shops and offering more strategic services to clients. Today, however, the company named UM as its global media agency of record after a review to help promote its digital and mobile-first services to clients across industries…[…]