social-media-news

GYK Antler’s Independent Spirit Shapes Its Client Work

GYK Antler is a New England-based shop that operates under New Hampshire’s “Live Free or Die” motto. “Many of the brands we work with have the same kind of independent spirit,” said CEO and president Travis York, a Granite State native who has spent the past decade helping to shape the shop into a digital-first,…[…]

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In Australia, sometimes you’ve got to pick a shark out of a pool

Australia might have a lot of sharks, but we try not to mess with them. Not so for Melissa Hatheier from Sydney, Australia, who picked up a one-metre shark from a rock pool and placed it back into the ocean. SEE ALSO: Save animals from drowning in your pool with the help of this tiny[…]

social-media-news

Publicis Creates a New Data Division Called Spine, and Shifts DigitasLBi to Its Media Hub

Publicis Groupe launched a new unit today called Publicis Spine that will handle data assets, tech and talent across its global media network. The holding group has also extended the massive restructuring effort that started in early 2016 by effectively reclassifying DigitasLBi as a media organization. According to the release, Spine will feature new assets…[…]

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Sorry, but you just can’t erase yourself from the internet

Our data is being collected constantly, and unfortunately, many people don’t know exactly what is being tracked our how its being used. Cybersecurity expert Ondrej Krehel explains how escaping the grasps of giant tech companies is a little more complicated that simply deleting your social media accounts.  Read more… More about Facebook, Twitter, Google, Mashable[…]

social-media-news

LGBTQ Employees at Grey Share Their Personal Stories to Celebrate National Coming Out Day

Grey teamed up with VideoOut, an organization that’s aiming to have the world’s largest library of coming-out stories, to celebrate National Coming Out Day today. A short video called “Grey for National Coming Out Day” features LGBTQ employees from the agency sharing their own stories of coming out, stories of difficulty, awkwardness, humor, sincerity and…[…]

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Facebook launches profile picture frame to celebrate International Day of the Girl

It’s high time girls around the world got some extra recognition, and Facebook is working to help make that happen. Facebook has created a special profile picture frame in honor of Oct. 11, which marks International Day of the Girl — a day meant to inspire people to work toward advancing the rights and future[…]

social-media-news

After a Year Away, This Co-Founder of The Barbarian Group Is Returning to the Agency World With KBS

After spending more than a year away from the agency world, The Barbarian Group co-founder Keith Butters has returned to join KBS as global chief technology officer. “I wasn’t even thinking of joining an agency again, at least for awhile,” Butters told Adweek. “I didn’t want to be hired to a big legacy [agency] to…[…]

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Mark Zuckerberg apologizes for that awkward VR tour of Puerto Rico

Mark Zuckerberg has apologized, in a Facebook comment, for his recent virtual reality tour of Puerto Rico.  The Facebook CEO used the VR session to discuss Facebook’s relief efforts for Puerto Rico, which is recovering from Hurricane Maria, but his smiling avatar superimposed over the island’s ravaged streets did not sit well with everyone.  SEE[…]

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Soon, you’ll be able to bookmark tweets to read later

Twitter, the social network that redefined the term “information overload,” is working on a feature that’ll make it easier to bookmark those cool tweets that deserve a second look.  Announced by several key Twitter employees, including product VP Keith Coleman, the new feature could be called “save for later.” SEE ALSO: Here’s a pretty compelling[…]

social-media-news

VML’s God-is Rivera Fosters Diversity Inside the Agency and Among Clients

Whether she was launching her own PR agency or overseeing social media strategy at digital firms like iCrossing and T3 or covering entertainers as a freelance writer, God-is Rivera has always been passionate about including people of all cultures, ethnicities and backgrounds not just in the marketing industry, but in the creative work that agencies…[…]

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Hurricane Nate becomes fourth hurricane to hit the U.S. in 6 weeks

Hurricane Nate is here. The storm made its second landfall outside of Biloxi, Mississippi on Sunday morning. It’s the first hurricane to do so in that state since Hurricane Katrina, the Associated Press reports.  SEE ALSO: How to prepare for natural disasters Nate landed at the mouth of the Mississippi River with 85 mph winds[…]

social-media-news

There Are 4 Types of Agency-Client Relationships. Which One Are You In?

Over the course of my career, I’ve seen all sorts of agency-client relationships. I believe long-standing partnerships are thanks to huge amounts of trust, communication and understanding. Trust is especially important. Almost all clients and agencies (98 percent, in fact) believe that a relationship that’s based on trust leads to better work. But let’s be…[…]

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Download this: Apple Music’s Facebook bot suggests songs based on emoji

Facebook and Apple have teamed up to bring a new, emoji-filled music recommendation feature to Facebook Messenger. The Facebook messaging app was updated this week with an Apple Music bot that can recommend songs and playlists based on emoji. SEE ALSO: 13 hidden features in iOS 11 The new bot surfaces music recommendations based on[…]

social-media-news

Court Fines Dentsu Just $4,400 in Excessive Overtime Suicide Case

Dentsu Inc., one of the largest global ad agency holding groups, today was fined a mere 500,000 yen (approximately $ 4,400) for violating Japan’s labor laws, violations that purportedly culminated in the suicide of a 24-year-old employee. The Tokyo Summary Court handed down the penalty, which is strikingly small for a company that reported $[…]

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PSA: Instagram polls are NOT anonymous

In the latest update for Instagram, the app rolled out a polling feature in its Snapchat clone, which allows a user to ask their followers to vote between two choices. While polls aren’t groundbreaking on social media, (Twitter rolled out polls in 2015), there is one thing different about Instagram polls that you should probably[…]

social-media-news

Jack in the Box Hands Its $90 Million Media Business to Carat L.A.

Jack in the Box has named Dentsu Aegis Network’s Carat L.A. as its media agency of record tasked with handling traditional and digital media buying and planning for the fast-food chain. “Carat L.A. showed tremendous media industry knowledge and progressive technology that aligns with the challenger spirit of the Jack in the Box brand,” said…[…]