FCB Chicago Expands Leadership Team With Arrival of Ogilvy Veteran to Head Experiential Practice

FCB Chicago hired Kim DeNapoli as executive vice president and head of its experiential practice, FCBX. In the role, DeNapoli will be responsible for overseeing the practice and its collaborative efforts with other teams, including creative, digital and social, while reporting directly to FCB Chicago president and CEO Michael Fassnacht. “Kim is an amazing, knowledgeable…[…]

Make a giant career change into digital marketing for just $20

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. The good news: social media and digital marketing can unlock massive conversion and revenue, taking your business to the next level of success. The not-so-good news: managing your own personal website and social media account won’t exactly prepare[…]


4A’s Names BSSP CEO Greg Stern as New Board Chair

Advertising trade association 4A’s has appointed Butler, Shine, Stern & Partners founding partner and CEO Greg Stern as chairman of the board. Stern succeeds Horizon Media founder and CEO Bill Koenigsberg in the position, effective Oct. 1. He previously served as a 4A’s director and vice chair and has served on the organization’s board for…[…]


McDonald’s Picks Huge Over Accenture for U.S. Digital Experience Design Work

McDonald’s has concluded its latest agency review, hiring Huge to handle U.S. digital design and user experience work, according to two parties with direct knowledge of the matter. It’s a major win for the IPG network, which will soon open its first Chicago office to serve the fast-food giant. McDonald’s declined to comment on the…[…]

Twitter can keep its extra characters, I want to edit tweets

Geez, Twitter, have you not been listening? Yesterday, in an unsolicited act of largess, Twitter doubled the number of tweet characters from 140 to 280 characters for unspecified number of Twitter users. The change was announced by Twitter co-founder and CEO Jack Dorsey. This is exactly what we don’t need. Forget brevity. I’ve spent a[…]

Twitter is actually ditching the 140-character limit (for some)

Twitter just changed the rules of tweeting. The company is now testing a change that doubles Twitter’s character limit for “a small group” of accounts. It’s not clear when the change will roll out more broadly. SEE ALSO: Twitter finally breaks silence on why it’s never suspended President Trump Under the test, users will be[…]


8 Tips for Launching Your Own Agency in a Time of ‘Disruption and Chaos’

It’s either the absolute worst time to launch an ad agency, or it’s one of the best. Sure, there’s plenty of doom and gloom about the outlook for even the most iconic agencies, but perhaps one behemoth’s existential crisis is a nimble startup’s moment of opportunity. At Advertising Week New York this week, multiple sessions…[…]

Snapchat’s new sky-changing filters make even boring snaps look cool

Snapchat’s just added a new tool that will help even the most boring snaps look a lot cooler. The app introduced a new set of “sky filters,” which let you add different effects, like rainbows and sunsets, to photos with skies in them. SEE ALSO: Snapchat’s new feature takes Bitmoji to the next level Just[…]