Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

The secret code of personal gain lurking in the Kardashians’ Instagram comments

When a member of the Kardashian family posts on Instagram, the world pays attention.  But, venture into the comments section, and you won’t find countless declarations of admiration from devotees, you’ll see endless streams of words that you might not be familiar with.  Scroll through the comments on Kim, Khloe, Kourtney, Kylie or Kendall’s Instagram[…]


Why Ogilvy Is Helping Clients Like Brand USA Transform in the Digital Era

The presence of a CMO who is also ultra tech savvy–a CMTO–is becoming more commonplace in brands and agencies as both sides think about changing the customer experience. This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look…[…]


McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

McCann Worldgroup has named Toby Southgate as its new global chief growth officer. The former CEO of WPP communications firm Brand Union, who left that role in May, will focus on new business efforts, expanding McCann’s relationships with existing clients and facilitating partnerships with the various agencies across its network. Southgate effectively replaces Alex Lubar,…[…]


‘The Emoji Movie’ inserts itself into ‘Handmaid’s Tale’ because brands are dumb

None of us needed further convincing that The Emoji Movie was irrelevant Hollywood #WhatsHotWithTheKids bullshit. But, like the smartphone smiley face movie nobody wanted, the esteemed folks running its social media channels gave us more reasons anyway. Over the weekend, amidst ICYMI photos of the film’s premiere, its official Twitter account published a photoshopped emoji[…]


Subway Launches North American Agency Review Amid Sales Slump

Last October, Subway dropped BBDO New York as its creative agency of record just over a year after the agency earned that role during a review in August 2015. Following the AOR breakup, the fast-food chain returned most of its advertising work to former agency of record MMB. Now Subway has launched an agency review…[…]


Stonyfield Appoints Its First Creative Agency of Record as Yogurt Wars Heat Up

As the battle for yogurt market share continues, Stonyfield has selected its first creative agency of record. Manchester, N.H.-based independent agency GYK Antler will now serve in the role for all of Stonyfield’s brands, including Stonyfield, Stonyfield YoBaby, Stonyfield YoKids and Brown Cow. Earlier this month, Danone announced the sale of Stonyfield to Lactalis for…[…]

HBO knows what you’re thinking while watching ‘Game of Thrones’ thanks to this company

People went “crazy” over the season seven premiere of HBO’s Game of Thrones.  Or so they say. “Crazy” accounted for 8.9 percent of all emotional reactions (ERs) during the first episode, and “crazy” ERs spiked during singer Ed Sheeran’s cameo, driving 4.8 percent of all ERs. SEE ALSO: This GIF is every ‘Game of Thrones’[…]


With Latest Promotions, 22squared Focuses on Building a Strong Creative Team

Atlanta-based agency 22squared announced today it is elevating current president Richard Ward to chairman and CEO, and current chief client officer Brandon Murphy to president. Murphy began working at the agency 12 years ago as the director of planning in the Tampa office. In 2007, Ward and Murphy got together and relaunched the agency, with…[…]


Revlon Consolidates Its Multimillion-Dollar Global Ad Business With WPP’s Grey and MediaCom

American cosmetics giant Revlon has consolidated its global advertising business with WPP, naming Grey as its creative agency of record while retaining MediaCom for media planning and buying duties around the world. There was no formal review. “Grey has a long track record and deep expertise in the beauty industry,” said president and CEO Fabian…[…]