social-media-news

MDC Media Partners’ First Tech Chief Talks About How AI Will Soon Touch Everything We Do

For the past several years, everyone with even a passing interest in the marketing and tech disciplines has heard quite a bit about the coming AI wave. But how will artificial intelligence truly affect our lives–not to mention the many ways in which businesses promote their products within them? “The Internet of Things permeates our…[…]

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Want to become a social media celeb? There’s a college degree for that

Wanna become an Instagram star? Now, you can get a formal education for that. A university in China is offering courses that are meant to equip students with the skills they need for online fame. SEE ALSO: Instagram influencers are utter nonsense, and Fyre Fest proves it From make-up classes, catwalk practice to dance performances,[…]

social-media-news

Arthur Sadoun’s Twitter Q&A About Marcel and Awards Shows Leaves Many Questions Unanswered

Publicis Groupe chairman and CEO Arthur Sadoun’s decision to announce, in the middle of last week’s Cannes Lions festival, that his network’s agencies would skip all awards shows and trade events next year in order to create an AI platform called Marcel, was either a brilliant move or a big mistake. The announcement was met…[…]

social-media-news

Rooted in Rap Royalty, Narrative Focuses on Storytelling for the ‘New American Mainstream’

It’s been four years since Tricia Clarke-Stone and Russell Simmons–most notably known as the force behind hip-hop label Def Jam Records–co-founded Narrative, an agency focused on storytelling for the “new American mainstream.” Since then, Narrative’s 16 full-time employees and freelance collective of “nerds, cool kids and weirdos” have worked for brands ranging from JCPenney to…[…]

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‘Game of Thrones’ new Season 7 trailer is cool as hell, because ICYMI, winter is here

A new Game of Thrones Season 7 trailer has arrived just in time to celebrate Summer Solstice, because forget what the calendar says, winter is here. (Or it will be in a little under a month, at least.) The White Walkers were conspicuously absent in the first Season 7 trailer, but the new footage more[…]

social-media-news

JWT London Made These Risqué T-Shirts Telling Cannes Attendees to ‘F the Pay Gap’

CANNES, France-A campaign that launched around International Women’s Day is picking up speed at Cannes this week as a team from JWT London continues to look for ways to fight the gender pay gap. The project, “F the Pay Gap,” was born out of JWT London’s innovation group when some of the team got to…[…]

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Instagram is actively ruining my life with its inhumane algorithm

As a rule, social networks are terrible at understanding their human users — no matter the ooey-gooey platitudes about bringing us “closer together” their executives piece together.  Never has this been more clear than over the past few days, when Instagram’s algorithm continually shoved well-meaning but emotionally ruinous “happy Father’s Day!” garbage down my throat.[…]

social-media-news

Cannes Podcast: W+K Amsterdam Recruiter Sophie Worth on Diversity and the Quest for Great Talent

CANNES, France–The need for a more diverse ad industry is a key theme at each Cannes Lions festival, and when it comes to making actual headway, agency recruiters are often on the front lines. So we caught up with Wieden + Kennedy Amsterdam recruiter Sophie Worth, a champion of diversity in all its forms, from…[…]

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Man discovers 36-year-old message in a bottle and the original writer is delighted

Old school communication meets new school communication. Ryan Burchett found a message in a bottle last weekend on Little St. Simons in Georgia. The buoyant letter was 36 years ago and thanks to social media he was able to connect with the original sender. SEE ALSO: 99-million-year-old bird fossil has been found preserved in amber[…]

social-media-news

Publicis CEO Promises to Cut Through ‘the Noise’ Over His Cannes Surprise With an Open Twitter Q&A

Much to the chagrin of Publicis Groupe CEO and chairman Arthur Sadoun, a lot of the conversation at this year’s Cannes Lions festival concerns Marcel, the AI-powered platform/robot/running joke Sadoun cast as the solution to his holding company’s operational challenges. While some are hailing his decision to sit out all awards and trade shows for…[…]

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This app will tell you which of your photos are actually good enough to post (which is both harsh and helpful)

It’s a rare occasion when you take the perfect photo on the first try. Most likely, your camera roll is clogged with photos as you attempt to shoot that all-star selfie, picture at the concert, or snapshot of the new glow-in-the-dark donuts.  But for all you accidental photo hoarders, photography app EyeEm and its AI[…]

social-media-news

Publicis Groupe Forbids All of Its Agencies From Participating in Awards Shows in 2018

Publicis Groupe will be sitting out the 2018 Cannes Lions festival. The reason? To save money. New chief executive officer Arthur Sadoun made his first dramatic mark on the holding company this week by forbidding all of its agencies around the world from participating in awards shows, trade shows or other paid promotional efforts for…[…]