social-media-news

Why the Ad Industry Needs to Make Gender Equality a Priority

My mother was the personification of Mad Men’s Peggy Olson, having worked at FCB in the 1960s, so I had a shining example of a strong woman working hard in a challenging corporate environment. Back then, deep cultural changes were setting in, women were entering the workforce in droves and yet gender disparities were prevalent….[…]

https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F433083%2F41ec0f29-7925-422e-946d-71c95759664a

Trump’s tweet about women just made the internet’s head explode

No Donald. Just, no.  The president tweeted out a video Thursday about how “only by enlisting the full potential of women in our society will we truly be able to (you have not heard this expression before) make America great again.” Only by enlisting the full potential of women in our society will we be[…]

https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F431164%2Fd01a408c-0ac5-4d93-9f4d-f0eed4d7500f

Kid won’t take no for an answer: Builds a Nintendo Switch out of cardboard

How do you think the frame rate is on cardboard Zelda? We can all relate to this kid. That feeling of really wanting a particular thing — in this case, a Nintendo Switch — but not being able to get it. You can almost imagine his parents saying: “You want one? Build your own.” SEE[…]

social-media-news

R/GA Rehires Former Head of Production to Lead Its Global Studio

R/GA’s New York headquarters has hired Vin Farrell as executive vice president and global head of R/GA Studios. The announcement marks a return for Farrell, who spent nearly six years with the IPG agency as head of production and svp of creative operations before moving to Havas in early 2013 as global chief content officer,…[…]

https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F429979%2Fac60aa6e-5709-445b-8691-5e376ac5c089

NBC will air the 2018 Olympics live because social media always spoils everything

Finally! NBC will air the 2018 Winter Olympics live across all U.S. time zones.  You can thank — or blame — social media.  SEE ALSO: These terrible photos might explain why Donald Trump rejected an offer to throw a first pitch NBC’s conundrum was simple and has sparked complaints from fans for years. It went[…]

social-media-news

R/GA Embraces Berlin’s Startup Culture With a New Office in the City

R/GA is expanding into Germany with a new office in Berlin, the agency announced today. The IPG network’s 19th global outpost will be located in the Kulturbrauerei hub of Berlin’s Kollwitz neighborhood and led by former Razorfish executive Sascha Martini, who serves as managing director, effective April 1. He will be tasked with driving R/GA’s…[…]

https%3A%2F%2Fblueprint-api-production.s3.amazonaws.com%2Fuploads%2Fcard%2Fimage%2F428230%2Fd20a5041-efb9-4ef8-b6f7-6d74a2ac7904

‘Town Hall’ is here, but don’t expect to start DMing with Trump

Thanks to a pretty cool new feature on Facebook, you can now send direct messages to your elected representatives. Just go to your “Settings” tab and enter your address to see a list of your reps and policymakers at the highest levels—including the vice president and president. And start chatting away. But even though we’re[…]

social-media-news

This San Francisco Shop Mimics a Hollywood Production Studio

After growing tired of how slow moving traditional agencies had become, two industry vets–former CP+B president Steven Erich and Goodby Silverstein & Partners executive creative director Eric Kallman–decided to strike off on their own last year, founding their own shop, Erich & Kallman. In order for this new San Francisco agency to succeed, its creators…[…]

social-media-news

Sid Lee’s Art Exhibit Illustrates the Heartbreaking Plight of Refugees and the Importance of Civil Liberties

In her powerful Golden Globes speech railing against inequality, Meryl Streep said, “Take your broken heart, make it into art.” That’s a quote from the late Carrie Fisher. It’s also the inspiration for “Refuge,” Sid Lee Collective’s new art exhibit that opens Saturday in New York’s SoHo neighborhood. The goal of the exhibit, which features…[…]

social-media-news

Anomaly Completes Leadership Team in L.A. With Hires of Executive Creative Directors From BBH London

Anomaly has completed the leadership team for the Los Angeles office it opened midway though 2016 with the hiring of partners and executive creative directors Paco Conde and Beto Fernandez, who will officially start in their new roles in May. Conde and Fernandez round out a team that includes managing director Jiah Choi and chief…[…]