social-media-news

Why the 4A’s Chose MEC North America CEO Marla Kaplowitz as Its Next Leader

On Friday the 4A’s announced Marla Kaplowitz, CEO of MEC North America, would replace Nancy Hill as the new president and CEO of the organization. Kaplowitz will officially take over for Hill in early or mid-May, although an exact date has not yet been disclosed. A 10-person selection committee, led by 4A’s board chair and…[…]

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Brain scans help predict the stories we’re most likely to share

Sharing information has never been easier. Tap a button or click a mouse and you can tell hundreds of your closest friends and family, or thousands of strangers, pretty much anything.  But with a seemingly infinite amount of information and number of ways to share it at our disposal comes difficult choices regarding what to[…]

social-media-news

These 12 Agencies Have Masterfully Adapted in an Increasingly Digital Marketplace

Faced with the relentless onslaught of digital change, agencies have been forced to adapt quickly or risk irrelevance. For the most part, the industry has responded in some form or another. Our list of Agencies 3.0 aims to shed a light on those shops that have adapted most nimbly. In most cases, they’re small, independent…[…]

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The Pope is still enjoying a one-way Twitter beef with Trump

It’s been a busy few weeks since President Donald Trump was inaugurated but that hasn’t kept one of our favorite feuds, between Trump and Pope Francis, from rolling on. SEE ALSO: Throwback Thursday: Donald Trump vs Pope Francis edition Admittedly, it’s been a one-sided affair since the two first traded barbs last February over Trump’s[…]

social-media-news

This Agency Created an Obstacle Course to Show People What It’s Like to Be ‘Black at Work’

In honor of Black History Month, Havas Chicago wanted to do something that would get its employees and the people of Chicago to not only reflect, but also learn a little something about what it’s like to be black in an ad agency today. A team of employees decided to create an obstacle course in…[…]

social-media-news

The Pope is still enjoying a one-way Twitter beef with Trump

It’s been a busy few weeks since President Donald Trump was inaugurated but that hasn’t kept one of our favorite feuds, between Trump and Pope Francis, from rolling on. SEE ALSO: Throwback Thursday: Donald Trump vs Pope Francis edition Admittedly, it’s been a one-sided affair since the two first traded barbs last February over Trump’s[…]

social-media-news

Publicis’ Starcom Wins Lowe’s First Media Agency Review in 10 Years

Home improvement and appliance chain Lowe’s has chosen Starcom Worldwide as its new U.S. media agency of record after a five-month review. “Lowe’s continues to explore the most compelling and efficient ways to reach consumers in a dynamic and ever-changing marketplace,” said Lowe’s CMO Jocelyn Wong in a statement. “We were impressed with Starcom’s capabilities…[…]

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Peter Thiel company reportedly helped NSA spy program

Peter Thiel is a man who enjoys both the having of cake and the putting of that cake into the largest hole in his face. He’s written that “A free press is vital for public debate,” yet financed a lawsuit that bankrupted Gawker Media. He’s buddy-buddy with “America First” President Donald Trump, but if his[…]

social-media-news

Death of an Ogilvy Philippines Employee Sparks Renewed Debate Over Work-Life Balance at Agencies

A young brand strategist with Ogilvy & Mather Philippines died last weekend after purportedly working overtime while suffering from pneumonia. Mark David Dehesa spent less than a year with the PR division of Ogilvy’s Manila office. He’d previously worked in accounts with Publicis, JWT and BBDO. His death on Sunday has already stoked the debate…[…]

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People can’t, can’t, can’t believe how much some are paying for Justin Bieber’s concert tickets

We told you that Justin Bieber is performing in India for the first time.  Understandably, there’s a lot of excitement, especially in millennials who can’t have enough of the 23-year-old pop sensation.   But now there’s a problem as we discovered once the tickets went on sale. SEE ALSO: Mumbai’s designer cabs are so stunning[…]

social-media-news

TBWA Acquires a Majority Share in Independent London Agency Lucky Generals

TBWA Worldwide has completed the acquisition of a majority stake in independent, London-based creative agency Lucky Generals. The Omnicom network will now create a TBWA U.K. division consisting of TBWA\London and Lucky Generals’ headquarters. As part of the deal, the latter agency’s principals Helen Calcraft, Andy Nairn and Danny Brooke-Taylor will retain their positions along…[…]

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NASA discovered 7 Earth-sized planets and everyone made the same Trump jokes

Finally — some good news. NASA has found what pretty much appears to be a backup solar system a mere 40 light-years away. And not a moment too soon. SEE ALSO: NASA may put astronauts on the first flight of its new mega-rocket Scientists discovered seven Earth-sized exoplanets circling a dwarf star, TRAPPIST-1, and everyone[…]

social-media-news

TGI Friday’s and The Richards Group Reunite to Promote Endless Apps

TGI Friday’s has named The Richards Group as its agency of record for the second time. The Dallas-based indie agency last won creative and media duties for the fast casual chain in 2011, but the two haven’t worked together since 2015. There was no formal review. Now, they’re reuniting for a campaign that debuts this…[…]