How Fitbit Keeps Its Customers Moving in Social Media and Online Communities

Fitbit employs a bilateral approach to online customer care, focusing separately on social media and communities, though both groups report up through the same department. Fitbit does a lot of customer listening in both, and the team has a system to “incorporate all of our great customer feedback into the products and services we develop.” Social Media[…]

What to do if you’re a victim of ‘sextortion’

Cases of “sextortion” have more than doubled in the UK in the past year and four men have taken  their own lives after being targeted by criminals online, according to figures released by the police.  SEE ALSO: 3 ways Black Mirror Season 3 became all too real “Sextortion” is a form of blackmail where victims[…]


How Programmatic Guaranteed Unlocks the True Potential of Digital Advertising

Marketers in the U.S. are still spending billions of dollars per year through non-programmatic channels—and that's just on display media. In order to realize the full potential of their digital media dollar, advertisers are designing plans to move these billions into programmatic channels. But this transition doesn't necessarily require marketers to do things all that[…]


How Ashley Madison Became So Attractive to Subscribers Again

These days, Ashley Madison doesn't have to cheat to get ahead. So says Rob Segal, who has worked hard to refocus the site's image and rescue its reputation since April, when he left WorldGaming to join Ashley Madison's parent company, Ruby Corp. (formerly Avid Life Media), as CEO. Launched 15 years ago, Ashley Madison became[…]

Drone footage shows recent clashes at #NoDAPL protest in Standing Rock

New drone footage shot over the Thanksgiving holiday shows the continued clashes between protesters and police at Standing Rock. Protesters comprised of Native Americans, environmentalists and their supporters have set up camp for the past few months in an effort to shut down the construction of a Dakota Access oil pipeline near Standing Rock Sioux[…]


Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season

Some might say it's Amazon's online world, and the rest of us are just browsing in it. And while virtually roaming Amazon's real estate, many people also spend a crazy of time and money purchasing things from the merchant. Verto Analytics just released data comparing the top 15 retailers based on the online activities of 20,000[…]

Australians are pretty hooked on Snapchat, company figures reveal

Snapchat is doing remarkably well in Australia, new figures released by Snap Inc. show.  For the first time, the company has revealed how many Australians are daily active users on the platform. And it’s a cool 4 million. According to a 2015 report from Deloitte, Australia has 15 million smartphone users, making the market’s active[…]


State Farm and Postmates Are Delivering Free BBQ-and-French-Fries-Stuffed Burritos to NFL Fans

Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago, has partnered with courier service Postmates and Chili's to capitalize on this trend today, delivering "Cali BBQ'ritos" to residents in nine cities.  A Cali BBQ'rito combines smoked chicken—as one could get at a Texas BBQ eatery—with[…]

Social media captures Miami celebrating after Fidel Castro’s death

For many Cuban Americans, the news of Fidel Castro’s death brings closure to a long and troubled history. The revolutionary guerrilla and former president died aged 90, as announced by his brother on state television late Friday.  SEE ALSO: Fidel Castro felt basketball was perfect training for guerrilla warfare Shortly after the news, Miami’s Little[…]


How One Ad Agency Is Taking Workout Gear to the Extreme

Every ad agency worth its salt has some sort of entreprenurial division, and Mother New York is no exception. Some recent ventures have included BuzzFeed-approved one-touch pizza delivery technology and an in-house e-commerce site that sells knick-knacks ranging from a "booty-shaking app" to a series of custom tweets composed by director of business development Chris Roan[…]

PSA: Instagram notifies your friend when you screenshot their DMs

Instagram’s latest Snapchat plagiarism update lets you send self-destructing messages to your friends — an excellent feature for sexy time. Just know that your friend will be notified if you take a screenshot of their message. SEE ALSO: Instagram makes live video official as it turns up the heat on Snapchat Buzzfeed remarked Friday that[…]