People are mocking this article on how to approach women wearing headphones

LONDON — A blog instructing people how to approach women wearing headphones is getting a lot of attention on Twitter — for all the wrong reasons.  SEE ALSO: This musician’s tweet about sexist labelling in a record store will annoy you The article — published on men’s grooming site The Modern Man — listed tips[…]


KLM’s New Ads Have a Preposterously Simple Goal: To Tell You It’s an Airline

To some extent, all brands seek to define themselves in ads. Airline KLM, however, takes this process to a reductive extreme in new work from agency Mustache, letting prospective passengers know that it is, in fact, more than anything else … an airline. Actor Ken Marino goes to great lengths to make that simple point[…]


Video: 6 Must-Have Pieces of Equipment for Podcast Producers

  From noise-canceling headphones to heavy-duty microphones and recorders, today's journalists and content creators need a number of tools to create high-quality digital podcasts. We asked Nicole Wong, a producer at Gimlet Creative—Gimlet Media's in-house agency—to show us her podcast-producing tool kit. Wong also offered a few tips like this one for newbie podcasters: "You[…]

How to avoid becoming the bully you hate on social media

If you’re looking for a fight, there’s no better place to lurk than social media.  At its best, the digital public square can connect people whose lives — and ideas — would otherwise remain distant. At its worst, that open-ended conversation can quickly devolve into an online screaming match, no matter the subject.  SEE ALSO:[…]


Celebrities Are Flocking to Podcasts, but Will They Stick Around?

Anyone can launch a podcast, but with their built-in fan followings, celebrities have an easy in. And they've certainly been making the most of that advantage, with a growing flood of celebrities launching podcasts in recent years. Following the path trailblazed by comedy stars like Joe Rogan, Alec Baldwin, Kevin Pollak and Chelsea Peretti, the new[…]

Florida hurricane threat reveals forecasting challenges in social media era

Right now, there’s a broad area of disturbed weather extending from Cuba to Hispaniola. It’s a messy storm system from a meteorological perspective, lacking any cohesion and the familiar, tightly wound swirling motion we’re used to seeing in mature tropical storms and hurricanes.  But the tropical wave, named “Invest 99L” by the National Hurricane Center,[…]


Minnesota Lottery Rallies Vikings Fans for an Epic Battle in Ad for Its New Scratch-Off Game

Football season is almost here, and for Minnesota Vikings fans it also means there's a new Vikings-themed scratch-off game from the Minnesota Lottery to help kick team spirit into high gear.  As part of its new campaign for the lottery, Periscope's first work for the organization as its agency of record, the scene opens on a[…]

How social media amplified anger over EpiPen’s price gouge

On Thursday, amid mounting pressure from the public and politicians alike, the drug company that makes EpiPens finally promised to do something about their often astronomical price. With 118,000 signatures asking Congress to “stop the EpiPen price gouging” and everyone from Hillary Clinton to Sarah Jessica Parker weighing in, drug maker Mylan has said it[…]


Clinton Fires Back on Race With Ad Featuring Trump’s Own Comments About ‘the Blacks’

Donald Trump hasn't been mincing words with his views on Hillary Clinton's race relations, calling her "a bigot" during a Mississippi campaign stop this week. Given that Trump's support among black voters has been estimated between 2 percent and 8 percent—and given his history of making some rather awkward comments when it comes to race—it's not[…]