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Euro 2016 Foes Spread the Love, Not HIV, in Risqué French AIDS Awareness Ads

Talk about sexual healing. On the heels of Skittles shedding its rainbow for London Pride, Euro 2016 is seeing color in some unexpected places. TBWAParis' latest campaign for AIDES, the HIV and AIDS awareness group, features naked fans painted to represent the flags of their countries, appearing in pairs and post-coitus—which we know, because paint smears, as[…]

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Moms taking over Tinder accounts are both hilarious and anxiety-inducing

Would you show your mum your Tinder account?  Would you let her take control of it? SEE ALSO: Mom shocked about Tinder’s hookup culture: ‘They don’t have a blood test?’ These mums were allowed to take over swiping duties on their kids’ Tinder accounts, and the results are fantastic. The commentary, the conversations – we’re almost[…]

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Finding things to buy on Pinterest is about to get a lot easier

Pinterest announced a collection of new tools on Tuesday that aim to make shopping on the site easier, including the addition of visual search tech that lets you shop online for products you discovered offline, with the help of your camera. The company announced the new suite of tools, dubbed “Shopping with Pinterest,” at an[…]

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RAPP CEO, Accused of ‘Destructive’ Behavior in Lawsuit, Resigns

Digital marketing agency RAPP, whose lawyers recently defended global CEO Alexei Orlov as a victim of "outrageous allegations" raised in a recent lawsuit, announced today that its top executive is stepping down after two years atop the organization. Orlov will be replaced by London-based Marco Scognamiglio, evp of global clients and president of the agency's[…]

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Twitter is trying to guess the best 4 words to up your online dating game

LONDON — Modern romance is a fickle mistress. In the world of Tinder, Bumble and Grindr, opening lines matter. A lot.  SEE ALSO: This Snapchat feature can tell you if your crush is into you Nowadays, a simple “hi, how are you” just won’t cut it. Nor will “do you come here often?” Creativity is[…]

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Qantas joins Snapchat to give you a glimpse behind the baggage claim

The brands are invading Snapchat, and Qantas is the latest to sign up with the social media platform to connect with new (read younger) demographics. On Monday, the airline announced it would use Snapchat to take users behind the scenes, following in the footsteps of other Australian brands like the Commonwealth Bank, Oak and Westpac. SEE[…]

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3 Conversations From France That You’ll Be Having All Year Long

The advertising industry's annual party on the French Riviera might be over, but its impact is only beginning to be felt. After a week of conversations with CEOs, CMOs and industry leaders, it was clear to me that tech's assimilation into the advertising industry was progressing as never before. Here are the three recurring threads[…]

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Why scientists think your social media posts can help prevent suicide

Take a moment to look at your emoji keyboard. Scroll through the angry face, ghost, stiletto, doughnut, flashlight and cigarette until you reach the hearts.  There it is: love. Amid the mundane and humorous, those vibrant, colorful little shapes can easily become a rapid-fire display of affection to a friend, parent or partner. But notice, too,[…]

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Harvey Nichols and Under Armour Take Top Film Lions at Cannes

CANNES, France—adam&eveDDB's "Shoplifters" spot for Harvey Nichols won the Film Grand Prix at the Cannes Lions festival here tonight, while Droga5's "Rule Yourself: Michael Phelps" for Under Armour took the same prize in Film Craft. Film Lions jury president Joe Alexander, chief creative officer at The Martin Agency, said his jury was looking primarily for[…]