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Home Depot’s CMO Trish Mueller Resigns After 5 Years in the Top Marketing Role

Trish Mueller has stepped down as chief marketing officer at Home Depot after nearly seven years with the Atlanta-based company. Director of corporate communications Stephen Holmes confirmed to Adweek today that Mueller announced her resignation approximately two weeks ago and that she has been replaced by president of online operations Kevin Hofmann, who will hold[…]

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DDB Turned Lonely Island’s ‘I Just Had Sex’ Into a Song About Endangered Species

Yeah, they hit that. Want to hear the deets? Some swaggering cartoon pandas sing a slightly more animalistic version of Lonely Island's viral blockbuster "I Just Had Sex" in a new campaign about endangered wildlife. Those bears aren't looking for back slaps just because they got lucky, though. They're propagating the species. So it's OK[…]

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Shay Mitchell’s top 11 pro tips to help moms (continue to) rule social media

Mashable sat down with Pretty Little Liars actress and social media goddess Shay Mitchell to help teach moms how to become the social media queens of their squads. Here are her top 11 tips You can catch Mitchell in her new movie Mother’s Day alongside Julia Roberts, Kate Hudson and Jennifer Aniston. Maybe your mom[…]

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Why the Smartest Video Strategy Focuses on Mobile, Millennials and New Formats

For today's content-obsessed consumers, it's a video driven world. That will be abundantly clear during the two-week NewFronts that begin Monday. Kathy Kayse, Yahoo vp  But let's be honest, it can be tough for brands to get their attention. Whether you're watching a live sporting event or catching up on news you missed, when you're[…]

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#Womancard takes aim at Donald Trump’s controversial comments

On Tuesday evening, after winning all five primaries at stake, Republican presidential candidate Donald J. Trump took a celebratory swipe at Hillary Clinton‘s credentials.  “Frankly, if Hillary Clinton were a man, I don’t think she’d get 5% of the vote. The only thing she’s got going is the woman’s card,” Trump said during a news[…]

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It’s Time for Marketing’s ‘Token Women’ to Shatter the Glass Holding Others Down

At this year's South by Southwest, I snuck into the back of a panel on bro culture called "Dude, Where's My Patriarchy?" On stage were four women on whom I have Twitter-crushed hard for a while: journalists Ana Marie Cox, Rachel Sklar and Jazmine Hughes, and communications powerhouse Tracy Sefl. The entire debate was healthy[…]

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Meet Talkshow, the latest viral app the Internet is freaking out about

Look out, Internet. The new Peach has arrived — and we have Taylor Swift to thank.  A new text messaging app called Talkshow became the buzzy new social platform du jour on Tuesday for its quirky concept: it’s like “texting in public.” The iOS-only app lets users host message-based “Talkshows” about various topics, from sports[…]

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Ad of the Day: Kids Fall in Love, and So Do Their Homes, in Sweet Short Film From Lowe’s

Be it ever so humble…  A pair of suburban houses display human characteristics in "House Love," BBDO New York's sweet online video for Lowe's home improvement stores.  Over time, as a love story unfolds between a girl who lives in one house and a boy who lives in the other, the structures themselves appear to[…]