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Infographic: What Brands Are March Madness Fans Spending Their Money On?

Brands are eager to tap into the massive audience tuning in for Saturday's NCAA Final Four games, but the categories those fans are spending the most money on might surprise you. According to Wunderman—which analyzed 1.87 million social media mentions for its new study on March Madness fans' buying behaviors—they spend the most on children's[…]

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New comScore Traffic Report Underlines the Strength of Facebook, Rise of Snapchat

comScore has released a new report looking at digital media trends as reflected in overall traffic data, as tracked by comScore’s systems. And the numbers underline Facebook’s market dominance, with Snapchat also on a steady rise.  Social Media Today RSS

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Discount store to withdraw scales after being branded ‘pro-anorexia’

LONDON — British bargain shop B&M Bargains has said it will urge a supplier to remove a slogan after sets of “novelty” weighing scales were branded pro-anorexic on Facebook. SEE ALSO: IMG’s first plus-sized male model: Body shame has ‘disgusting consequences’ The scales — which contain the slogan “nothing tastes as good as skinny feels”[…]

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5 Social Media & Digital Marketing “Must Haves” for 2016 – Part II

In Part I, I gave you a bird’s eye view of what is only going to INCREASE in 2016 and recommended concentrating on and implementing these “Must Have” tactics to see fast, powerful and reliable results in your marketing and sales for your B2C or B2B business: Social Media Today RSS

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Here’s how March Madness has played out on Twitter so far

It all led up to this: The Final Four is Saturday, the national championship is Monday night, and by Tuesday morning, another March Madness will be in the books. But we before we look ahead, let’s look backTwitter gave Mashable an early look at some of the most popular moments of the 2016 NCAA Tournament[…]

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What Virtual Reality and Instagram Have to Offer Car Marketers

Test-driving a car is hard work compared to watching a test drive video on your phone. No wonder the process of buying an automobile is changing, and today's consumers are eager to research—and purchase—their dream rides online. According to a 2015 survey conducted by Accenture of 10,000 consumers, 75 percent said they would consider taking[…]

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Obama wore The Shirt every single average bro owns

President Obama — he’s just like us. POTUS spent Monday reading to thousands of children gathered at the White House for its annual Easter Egg Roll. He read Where the Wild Things Are, and he even made some terrifying gestures with his hands and face to bring the story alive. He also wore “that J.Crew[…]

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High-End Hunting Apparel Is Killing It With Hipsters and Baby Boomers

Hunting: It's not just for the Duck Dynasty set anymore. The activity so often associated with rural America that it's increasingly being marketed as an adventure sport, with more consumers signing up for "luxury" hunting trips and buying high-end gear and apparel. Also driving the trend is the rise of the so-called "hipster hunter"—that urbanite[…]

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Microsoft ‘deeply sorry’ for offensive tweets by its Tay chatbot

Microsoft AI chatbot Tay, launched last week as an experiment to learn how millennials talk, quickly became an embarrassment for the company as it posted racist and offensive tweets and was subsequently pulled offline.  On Friday, Corporate Vice President of Microsoft Research Peter Lee published an apology and an explanation for Tay’s misbehavior, saying the company is[…]

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How Digital Helped Audio Advertising Get Its Groove Back

Does anyone go for a run, hop on the train or cook dinner anymore without queuing up Marc Maron's 'WTF' or their favorite Spotify playlist or Pandora station? I'm literally listening to Spotify right now while I type. We're in the middle of a new golden age of audio—only better, because today we choose exactly[…]

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This hashtag is highlighting the black women written out of history

The U.S. has officially celebrated women’s history since 1911 — first as a day, then as a week and finally a month beginning in 1987. The purpose of Women’s History Month is to recognize the many contributions that women have made to society, as well as their individual accomplishments, throughout the month of March. But this[…]

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Tribeca Film Festival Challenges Your Inner Thespian With a Karaoke Machine for Acting

Do you enjoy faking orgasms in public places, or telling friends you see dead people? If so, New York City's Tribeca Film Festival has the ad campaign for you!  Created by J. Walter Thompson, the push celebrates the event's 15th anniversary with a mix of experiential, digital and traditional components.  The feature presentation is a[…]