Is Anybody Out There? Finding Your Audience in the Digital Age

The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands will take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience[…]

UK- Burberry Prorsum Spring/ Summer 2016- London Fashion Week

Cara Delevingne isn’t happy about the idea of a Facebook ‘Dislike’ button

LONDON — Facebook’s ‘dislike’ button could lead to a “new wave of bullying” on social media, Cara Delevingne has warned. See also: Here’s how to get the new Facebook reactions if you don’t see them yet In September, Mark Zuckerberg announced that Facebook is working on a “Dislike” button, a tool designed to help people[…]


Getty Images Made 15-Second Versions of All #BestPictures Hopefuls With Stock Photos

Two hours, or even 90 minutes, is way to long for a movie—even one nominated for Best Picture at the Academy Awards. Frankly, we can only concentrate in 15-second bursts. Nothing too deep, please. We're Americans! Well, Getty Images' #BestPictures campaign from J. Walter Thompson's Mirum fits the bill, distilling the eight movies competing for[…]


I let Pinterest dictate my outfits for a week

A closet full of clothes and nothing to wear. This fashion dilemma can haunt us, from fashion lovers to trend observers and everyone in between. TechInsider‘s Caroline Moss thought she’d found the solution, hiding in plain sight on Pinterest. Instead of creating outfit inspiration boards like many Pinterest users, Moss decided to play a kind[…]


In Its Own Acceptance Speech, McDonald’s Thanks Those Who Make All-Day Breakfast Possible

McDonald's is thanking all the people who make all-day breakfast possible in a spot by Leo Burnett in Chicago set to air during the Oscars. The ad, "Good Morning Oscars," celebrates everyone who works to whip up McDonald's hash browns, Egg McMuffins and pancakes. The voiceover points out that the officially allotted time for an[…]


Why Social Business is Way Bigger than Social Media Marketing [Podcast]

“While social selling best practices certainly do produce results, the practitioners who are most successful are those who truly understand social business”. In a new Social Business Engine podcast, Bernie Borges explains some of the current issues in the social media industry, and how we need to re-focus. Social Media Today RSS


How Facebook’s ‘Reactions’ Will Change the Game – An Overview for Marketers

Facebook’s Reactions are now available to all users, but people still have many questions about what they, and what they mean. In this post, we look at the development of Reactions, how they came to be, why each Reaction was chosen. And what they might mean for Facebook marketers.  Social Media Today RSS


Arby’s Will Offer a Meatless Menu on Leap Day, but It’s Basically Just Trolling Vegetarians

Arby's has found yet another way to talk about its meat—this time by getting rid of it. On Leap Day, Feb. 29, the protein-proud fast-food chain will offer "vegetarian" menu options, which basically just means you can buy their usual sandwiches at full price without getting any meat. "At Arby's, we're proud of our meats,[…]


Zuckerberg calls defacement of Black Lives Matter slogans at Facebook ‘deeply hurtful’

Mark Zuckerberg had strong words for Facebook employees after finding out that someone has been crossing out “Black Lives Matter” on the walls at the company’s Menlo Park, California, headquarters. In an internal message shared with employees and obtained by Gizmodo, the CEO described repeated instances of the phrase “black lives matter” being crossed out[…]


Havas Reports Organic Growth of 5.1% in 2015 Thanks to European Business

Havas reported another year of strong organic growth under global chief Yannick Bolloré, who took over the Paris-based holding company two years ago. Havas said 2015 organic growth rose 5.1 percent, for the second year in a row, up from flat growth in 2013 under previous management led by David Jones. Group revenue was €2.2 billion,[…]


Contextual Communities: Why Young People are Straying from Traditional Social Media in Search of More Authentic Connections

For many, Facebook and other leading social media sites offer a means of passing extra time, or keeping in contact with friends near and far; however, for many teenagers, they are a source of stress and anxiety. Experts state that the “rose-tinted” image which many people portray of themselves on social media, with filtered selfies and commentaries about social[…]


How to use Facebook Reactions without pissing everyone off

The new Facebook reactions are here and gone are the days of the simple “Like.” You can now express your love, anger, laughter, surprise and sadness on your friends’ posts.  SEE ALSO: With Facebook Reactions, life just got a lot more complicated Here are a few dos and don’ts for how to use these new[…]


Facebook’s Reactions are Here – Here’s How They’ll Change Your Approach to Facebook Marketing

They’re here – Facebook has today announced that their new ‘Reactions’ post response tool is available to all users. And while it’s interesting from an everyday users’ perspective, their application for brands may also be significant – here’s why. Social Media Today RSS