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Here’s a Month-by-Month Look at the Most Engaging Brand Posts of 2015

Social media analytics company Unmetric has compiled a list called "Awesome Things Brands Did in 2015," which looks at social campaigns throughout the year that performed especially well in terms of engagement. Looking at the year’s biggest social successes shows “a continued trend for brands embracing content marketing—i.e., content that is meant to tell a story,[…]

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LinkedIn Currency: Calculating The Value of Your Network

Do you understand what the true value of your network is, whether in terms of measurable or immeasurable results? In this post, Melonie Dodaro shares her incredible story of the value of social networks, and how businesses and individuals can use the power to their advantage.  Social Media Today RSS

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We read your best YouTube comments of 2016 — and recorded our reactions

Why is Adele so popular? Can a 4 year-old understand the basics of cloud computing? Who is Sam Sheffer? We answer these questions and more as we take a look back at our favorite YouTube comments of the past year. Read more… More about Youtube, Comments, Social Media, Videos, and Mashable Explains Social Media

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Facebook Offers Advice for Political Candidates on the Platform

Using the momentum of the Presidential campaign, Facebook’s taken the opportunity to highlight ways in which their platform can be used to fuel candidate support – and given the unprecedented reach potential and opportunities afforded by The Social Network, there’s undoubtedly a heap of possibilities on this front. Social Media Today RSS

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Indian startups, academicians join the chorus against Facebook’s Free Basics

In light of the ongoing debate over Facebook’s Free Basics platform, nine major Indian startups have written to the Telecom Regulatory Authority of India (TRAI), voicing their concern over zero rating and Internet gate-keepers. They were joined by nearly 80 Indian academicians who released a statement on the flaws in Free Basics. Taking note, TRAI[…]

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Ad of the Day: Grey Just Designed a Bicycle That Has the Symptoms of MS

This is a terrible bike to ride. Those are the first words you'll hear in "This Bike Has MS," a campaign by Grey Australia for nonprofit MS to raise awareness of multiple sclerosis ahead of the MS Melbourne Cycle in early March.  Multiple sclerosis is an exceptionally weird and annoying affliction. It's the most common autoimmune disorder[…]

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Could the New Version of Google Glass Be Intended for Your Workplace?

Although it has not officially been announced, a recent filing with the Federal Communications Commission has basically confirmed that Google is working on a new version of Google Glass, the innovative/annoying piece of wearable tech that you put on like a pair of glasses. Social Media Today RSS

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Could Trump Actually Win the 2016 US Presidential Election? An Analysis of Social Media Data

Could Donald Trump really become the next US President? Using social media data and previously published academic research, we can get some sense of that possibility – and the results show he probably could, and probably is winning at the moment. Social Media Today RSS

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Sorry, Mark Zuckerberg is not giving $4.5 billion to 1,000 random Facebook users

What a time to be alive: According to a much-shared Facebook post, you only need to be on Facebook to enter a magical lottery of sorts, in which the Facebook co-founder and CEO will give out $ 4.5 million to 1,000 random users The only problem with this, and every similar post in history, is[…]

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13 Brilliant Outdoor Ads That Dazzled the Real World in 2015

We've looked at the year's 10 best commercials. Now, it's time to head outside and check out some of 2015's best out-of-home work. Below, we've collected 13 campaigns that used their real-world setting to great effect, giving extra dimension to the brands (and in several cases, the causes) they promoted.  Adweek : Advertising & Branding

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5 Key Reasons Your Company Needs a Technical SEO Audit

SEO stands for Search Engine Optimization and it’s one of the driving forces for modern online businesses. Even for a company that tends to conduct most of its business affairs offline, a web presence is still undeniably important. Focusing on SEO strategies helps to boost rankings and increase the likelihood of attracting new prospects, and that’s essential[…]

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Reliance Jio launches its 4G network, trips on Twitter

Social media marketing is a common trend these days with companies paying “ïnfluencers” to tweet with their hashtag. But when it comes to one of India’s biggest industrial houses, nothing short of having everyone tweet about their 4G network soft launch would do. And they did. See also: The 10 most cringeworthy advertising fails of[…]

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Facing Sales Leadership Challenges in a Shifting Digital World

This past year witnessed a watershed in the evolution of the digital advertising market, surpassing the $ 50 billion mark in US sales. While the pie is growing ever larger, the digital landscape continues to shift, with the bedrock revenue of desktop search giving way to increasingly larger shares for mobile and video. This market[…]

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Why You Need Dedicated Thank You Pages for PPC

If you’re a digital marketer, you already know the importance of having a dedicated thank you page—also known as a confirmation page—tied to your lead forms or eCommerce shopping carts. But if you’re just dipping your toe into PPC, you may not realize the importance of having a dedicated thank you page for your PPC campaigns.[…]

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4 Digital Experience Trends Shaping the Future of Marketing

The days of optimizing user interface on a website and calling it a day are as archaic as door-to-door Britannica salesmen. The digital experience of the future is an omni-channel, multi-stage, behaviorally targeted, device-agnostic, user-journey-centric experience that seems part science-fiction, part psychology, and part technology. To understand the future of digital experience, we must stay abreast of[…]

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Volkswagen Scraps ‘Das Auto’ Tagline

Seeking an image overhaul as it struggles to recover from an ongoing emissions scandal, Volkswagen is giving its iconic "Das Auto" tagline the boot. The global slogan, which has been around for nearly a decade and translates to, simply, "The Car," won't appear in marketing campaigns moving forward. Instead, upcoming ads will use the "Volkswagen"[…]

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Facebook Showcases the Best 360 Video Content of 2015 – the Future of Online Video

So what’s the next evolution of online video content? While many would say virtual reality, there’s a middle step between where we are now and VR that’ll take us to that next level. That next stage is 360 video, and it’s going to be huge in 2016. Here are some of the best examples of[…]