youtube-climate-change-ourstolose

YouTube spotlights climate change videos with #OursToLose campaign

YouTube users will notice a new icon at the top of the video platform this week as part of a new campaign to highlight how climate change “affects the things we love.” In the lead-up to the high-stakes U.N. Paris Climate Summit that will start on Nov. 30, YouTube has launched the #OursToLose campaign, showcasing[…]

voice-culture-audit-01-2015

Corporate Culture Has Become the Most Powerful Force in Forging Partnerships

Companies are no longer judged on what they say, but rather on what they do. That is why whatever goods or services you are selling, business will always be better and more sustained when people buy into your culture first. There has been a massive change in this regard. The values of a company always[…]

social-media-news

What's The Real Price Of Technology?

We all – men, women, and children – spend huge amounts of time online every day. But there are potential health concerns, both psychological and physical, which can manifest due to our online addiction. In this post, Ekaterina Walter puts forward the case for disconnecting every now and then, a timely reminder heading into the holiday season. Social Media[…]

skyscape_photo_challenge

Make the sky pop with colors and texture for our photo challenge

Look north of the horizon line to add a special element to your photos for this week’s Mashable Photo Challenge. Find a time and place that will make the sky really pop — you might capture the shimmering stars, set up silhouettes against the sunset or catch #cloudporn at its finest. See also: 13 landscape[…]

Seabourn-hed-2015

Seabourn Cruise Line Picks Figliulo & Partners to Help It Attract New Passengers

Figliulo & Partners, which began the year by winning Virgin Atlantic, has added to its travel cache, prevailing in a review for Seabourn Cruise Line's creative assignment. A unit of Carnival Cruise Lines, Seabourn, a leader in ultra-luxury cruising with global expansion plans—spends about $ 20 million annually on ads. The brand previously worked with Publicis[…]

social-media-news

30 Predictions for Social Media and Social Media Marketing in 2016

​It’s that time of the year again. Time for decorating trees, wrapping and unwrapping presents, welcoming the new year and… prediction lists. In line with that trend, here are some predictions for the future of social media and social media marketing in the year ahead. Social Media Today RSS

Instagram-9

Instagram is testing support for multiple accounts on Android

Instagram may finally be adding support for multiple accounts. The photo sharing app is testing support for multiple accounts for Android users. The feature appears to be limited to some Android users who are part of Instagram’s beta testing program, at least for now. See also: New Instagram video viewer takes a swipe at Snapchat[…]

vm-360_0

View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back. For those (under 30) people who don't instantly recognize the name, View-Master is an iconic toy from the pre-digital era, and it's one that Mattel has devoted considerable time and resources to redesign and[…]

social-media-news

Blab Looks to Help Users Find More Relevant Content, Adds New Features

Live-streaming has grown from virtually no-where to become a significant trend in social media circles in 2015. First Meerkat, then Periscope, and now Blab has come into the market. But where is the offering headed, and how can they expand beyond their niche content? Blab’s latest update hints at the way forward for the live-stream.  Social[…]

brands

Happy Thanksgiving, tweets Washington NFL team

Newton once theorized that, in addition to the law of universal gravitation, there was another invisible force at work in our world: This force is most evident when a national holiday and a brand come in contact on Twitter, and, like gravity, it involves falling — or, as we call it in 2015, failing. Sometimes[…]

social-media-news

Google Still Changing Search Results Under 'Right to Be Forgotten,' to the Tune of 441,000 Removals

Google’s struggle with the “right to be forgotten” in Europe, which has meandered through the European court system and been upheld repeatedly therein, finally has some numerical context as Google updated the publicly available information on the requests they have received. Social Media Today RSS

al-michaels-test-voice-hed-2015

How to Write the Perfect Tagline? Read It Aloud Like You’re Al Michaels

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time soon. Taglines also have a shorter shelf life than ever, constantly at the mercy of new marketing directors with new marketing directions. So if you're[…]

Google1

Google has received nearly 350,000 URL removal requests so far

In May 2014, Google complied with the EU’s ruling that enabled citizens to request certain URLs to be removed from search results A year and a half later, in its bi-annual Transparency Report, Google has announced it received 348,085 such requests, the bulk of them coming from France and Germany, followed by the UK, Spain[…]

social-media-news

What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by Focus.com uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes social media spending worth[…]

social-media-news

How to Write the Perfect Tagline? Read It Aloud Like You’re Al Michaels

Taglines. Companies love them. Some real people notice them occasionally. And others think they're outdated or stupid. Some brands have ditched them completely. But they aren't going away any time soon. Taglines also have a shorter shelf life than ever, constantly at the mercy of new marketing directors with new marketing directions. So if you're[…]