Owed $37 Million, Carat USA Is Relativity Media’s Largest Unsecured Creditor

Relativity Media’s Chapter 11 bankruptcy petition, filed July 30, lists Carat USA as its biggest unsecured creditor, with the agency owed nearly $ 36.8 million. The Dentsu Aegis network, which won Relativity's business in October 2010, is among 50 such creditors owed by the independent studio. Another finalist in the 2010 review, Palisades MediaGroup, is also among[…]


Illustrate a concept in Instagram’s square frames for our photo challenge

For this week’s photo challenge, go beyond a simply beautiful photograph and aim to illustrate an idea in your square frames Conceptual photography is the art of getting a concept across to your audience by using just the contents of a photo. Be it a literal depiction of the phrase walking on clouds or a[…]


Post Smart: When Not to Post on Social Media [INFOGRAPHICS]

“It was the best of times, it was the worst of times: to tweet,” writes Shea Bennett at Adweek. Coming up with little tweaks that improve the reach of you social media messages has become an obsession for social media marketers. How many posts on Facebook  per day is optimal? What time should they go out? Should we[…]


Calvin Klein Embraces Sexting and Tinder in Racy Campaign About Digital Dating

While every other brand has begun talking emoji, Calvin Klein is embracing a racier kind of virtual-speak—sexting—in its latest #mycalvins ad campaign. A handful of new ads, shot by Mario Sorrenti, feature sultry photos overlaid with text-message conversations, about things like threesomes, nude photos and cheating on one's partner. The tagline is: "Raw texts, real[…]


Facebook Q2 Numbers: 1.49 Billion Monthly Active Users, Revenue Per User Up

Facebook has released its Q2 numbers, and the results uphold The Social Network’s place atop the heap among social media networks. Facebook’s Daily Active user base grew by 32 million, average time on platform was higher and revenue per user increased.  Social Media Today RSS


Goodby, Silverstein & Partners Closes Its New York Office

San Francisco-based Goodby, Silverstein & Partners has closed its New York office after just over two and a half years in operation, agency founder Jeff Goodby told Adweek today. Earlier this year, Goodby sent out a memo to employees about how client Comcast's failed merger with Time Warner would require layoffs for GS&P. However, at[…]


Focus on Customer Service: Telstra [PODCAST]

Striving to provide a “personalized service experience” with every interaction, Telstra – Australia’s leading telecommunications company – offers its customers the ability to connect with the same agent each time they contact the company. In a new Focus on Customer Service podcast, Dan Gingiss talks to Telstra’s Head of Digitial Operations Monty Hamilton to discuss how the[…]


Would you quit your job to Periscope full-time? This guy did.

It’s not hard to see why Periscope appealed to Jon Jacques, a 20-something who worked for a video marketing company in New York City — the app that gives you instant access to a captive global audience. So a few months ago, he decided to give it a try during his free time after work and[…]


Don't Post That! Why Half of Americans Regret Their Social Media Posts

​Lucille Ball famously said, “I’d rather regret the things I’ve done than regret the things I haven’t done.” It looks like America has a similar attitude, especially online. Fifty seven percent of Americans who use social media have posted or texted something that they regret. “One in six regret a post at least once a week,[…]


24 Hours in Advertising: Tuesday, July 28, 2015

Burger King has updated its packaging to keep its brand more uniform across the globe. Plus, women and moms are not happy with a recent ad campaign from stroller company Bugaboo, which shows an ultra-skinny Dutch model pushing a stroller in a bikini.  New on Adweek: Why Burger King updated its packaging As part of[…]


8 Lessons Digital Marketers Can Learn From Goldilocks and The Three Bears

As digital marketers there’s much we can learn from the story of Goldilocks. We need to build a digital platform that’s inviting, that provides value and makes our readers, viewers and listeners feel safe, comfortable and taken care of. We need to help them feel welcome and invite them to come back for more. Social Media[…]


Pickle the French bulldog is your guide to New York’s best art

Say hello to Pickle, New York’s most cultured French bulldog This little art enthusiast has racked up more than 5,000 followers on Instagram with photos of her many visits to galleries in all corners of the New York area See also: Dogs photographed after their baths know how you feel on a bad hair day[…]


9 Laws of Social Media Marketing

Remember how in elementary school science you learned about the physical laws that ordered the universe? And how, once you knew about the underlying rules of energy and matter, the details of a lot of things just made more sense? Susan Gunelius has applied the idea to social media marketing. She’s asked the question: What are the fundamental[…]


Jenna Marbles, Smosh are first YouTube stars with their own wax figures

There’s a special level of fame that comes with getting your likeness recreated in wax, and YouTube stars may have reached that same lofty upper echelon normally reserved for dead presidents and pop princesses. Arguably, a lot more kids today can probably identify Jenna Marbles and the duo of Smosh faster than they can Harry[…]