How to be a Smartass Marketer with Carro Ford [Book Review]

With over 25 years of marketing experience, Carro Ford has seen our field evolve to what it is today. This experience has allowed her to curate an incredible mix of both marketing and PR tactics in her latest book, “The Smartass Marketer’s Handbook: A Guide to B2B Marketing with Attitude.” Together, these tactics represent a power-packed toolbox for today’s hybrid-marketer.[…]


6 Cannes Conversation Topics That Capture Our New Media Landscape

The writer Henry Miller once said of travel that our destination is never a place, but rather a new way of seeing things. Such was the case last week in Cannes, France, as leaders from across the advertising industry gathered to test their latest strategies and search for new ways of thinking. After several rounds[…]


Monica Lewinsky: Marketers Fuel a "Blood Sport" of Public Shaming

Former White House-intern and activist Monica Lewinsky was given a standing ovation after her speech on the dangers of cyberbullying and public shaming at the Cannes Lions festival last week. In the talk, which was sponsored by Ogilvy & Mather, she called out advertisers and marketers, who she believes are “fueling a blood sport of public shaming” online and[…]


Job hunting? 170+ openings in New York, San Francisco, L.A. and more

Are you looking for a new career? The Mashable Job Board is the ideal place to search for your next big move. More than 3,000 employers in tech and digital have posted on our board, and they’re looking to fill positions from Mashable‘s community. Twice a week, we highlight five recently posted openings. Check out some[…]


Jordan Brand’s Hat-Tip to Jeter and Domino’s Emoji Ordering Win Grand Prix at Cannes

CANNES, France—Illustrating the far extremes of creativity honored at the Cannes, Jordan Brand's solemn send-off to Derek Jeter shared top honors today with Domino's emoji ordering service in the Titanium and Integrated Lions. The intentionally broad category, which covers almost any type of integrated marketing campaign (with Titanium Lions reserved for breakthrough ideas).  Jordan's "RE2PECT,"[…]


5 Biggest Differences between Social Media and Social Networking

Trying to figure out the difference between social media and social networking is like trying to fully understand every ranking factor that Google uses for SEO: it’s not easy. But that doesn’t mean that it’s not possible. With that said, let’s take a look at the five biggest differences between social media and social networking.[…]


6 U.S. Social Media Day events you should attend this year

On June 30, 2015, the global celebration that is Social Media Day returns. As has become a yearly tradition, the sixth annual Social Media Day will comprise of hundreds of global events, as thousands of people reflect on the ways social media and digital innovation have changed our world. See also: Save the date for[…]


Geico ‘Unskippable’ and Leica ‘100’ Both Win Grand Prix Awards in Film at Cannes

CANNES, France—A gorgeously cinematic film for Leica by F/Nazca Saatchi & Saatchi and a hilarious and innovative preroll ad for Geico by The Martin Agency each won a Grand Prix in Film at the Cannes Lions festival here tonight, an odd couple of brilliant executions indeed. The Film Lions jury, led by Grey's global creative[…]


6 Reasons Why No One is Commenting on Your Blog

Blogs are a great way to share your expertise and get fresh content about your business into the search engines. Blogs also create an opportunity for readers to ask questions, share opinions or request further information about the topic you are sharing. But is your blog looking like a ghost town with minimal comments and engagement?  Social Media[…]


Meerkat Unveils Embeddable Player – The Continued Growth of Live-Streaming

The latest addition to the world of live-streaming has been unveiled – an embeddable live-streaming player. What’s more, the embeddable player comes not from the current leader in Periscope, but from the challenger, Meerkat. While many have projected Meerkat to be on a fast road to no-where, the app has proved to be more wily than initially thought. And it’s growing it’s[…]


White House updates official Facebook photo to celebrate gay marriage ruling

Just minutes after the Supreme Court announced its landmark decision to strike down bans on gay marriage nationwide, the White House showed its support on Facebook. The image is a vibrant illustration of the White House colored in with the bright stripes of the iconic Rainbow Flag. See also: Same-sex marriage is the law of[…]


System That Gives Every 3-by-3-Meter Square an Address Wins Innovation Grand Prix

CANNES, France—The Innovation jury at the Cannes Lions festival tonight handed out its Grand Prix to a fascinating effort to create a global grid of 57 trillion three-by-three-meter squares and give each one a three-word address, which, when adopted, could ease costly, frustrating, growth-limiting and even life-threatening problems in areas that are poorly addressed. The[…]


Social Media Responds to SCOTUS Ruling on Same-Sex Marriage

In a landmark ruling, the US Supreme Court has announced that under the 14th Amendment states must issue marriage licenses to same-sex couples and recognize same-sex unions that have been legally performed in other states. The announcement has sparked a range of reactions across the social media landscape – here are some of the best. Social Media Today RSS


Using LinkedIn for Lead Generation in 2015 [INFOGRAPHIC]

With over 350m professional users, the huge potential within LinkedIn is clear. However, what isn’t as clear is understanding how you can use it to generate new leads for your business. We’ve developed an infographic below that will help you understand the power of LinkedIn in 2015 and provides you with some advice on how to use it for your business.[…]


New Age networking: 3 strategies more effective than asking someone to coffee

Before those who read this title think I’ve abandoned everything I stand for: Don’t worry, I still love coffee. I am the stereotypical remote worker who seeks refuge from writer’s block in a coffee shop. I drink nearly as much as Lorelai Gilmore, and whenever I want to catch up with a friend I suggest[…]


This French Beauty Brand Wants Women to Be Comfortable With Their Flaws

For cosmetics brands, touting a particular product's capabilities—that it gets rid of redness, say, or makes your face radiate—is standard. But that method of advertising can often impose a certain beauty ideal, one that is impossible for most women to meet. In a campaign introducing Vichy in the U.S., the French brand ask consumers to[…]


Facebook’s Streamlining the Customer Data Gathering Process With Lead Ads

Facebook has announced a new ad option called ‘Lead Ads’ which they’re currently testing in various markets. Lead ads simplify the process of getting people to sign-up for a newsletter or submit information to a business by enabling Facebook to auto-fill the required fields with their existing Facebook profile data. Social Media Today RSS