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Rejoice: Facebook gets GIF support. Here’s everything you need to know.

Prepare yourselves — Facebook now has serviceable GIF support. That’s right children, you can now post GIFs to Facebook and have them display not only inline, but in the mobile app as well. See also: Beep boop beep: An interactive, animated droid encyclopedia Longtime Facebook users (read: old people like me who have been using[…]

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The Star of Bud Light’s Pac-Man Stunt Had No Clue He’d Be in a Super Bowl Ad

Earlier this year Bud Light released "Coin," a 90-second Super Bowl spot about a man who gets to play a real-life game of Pac-Man. That man is 30-year-old Riley Smith, who signed up for a Bud Light Focus group and wound up being chased by ghosts in one of the most-watched ads of 2015.  Adweek sat[…]

social-media-news

The Shake-Up Spotlight on: Lauren Harper of Oracle

Lauren Harper started her career as a Community Manager for a business community site, then moved over to Eloqua to manage their social communities. She is now the head of social strategy for the Oracle Marketing Cloud. We’re excited to hear her speak in Atlanta next week! Lauren agreed to answer a few questions to[…]

social-media-news

3 Targeted Tools for ROI Driven Social Media Marketing

Over 72% of all online adults are now on social media. In response, marketers across the board are upping their efforts and resources towards social media marketing both in B2B and B2C scenarios. Since users turn to social media to connect with, congratulate and criticize brands they use, we’ll examine some awesome tools which bring in accountability and measurement[…]

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Cloudy skies give Manhattanhenge photos a Monet-like feel

Instagrammers couldn’t get enough of the celestial phenomenon known as Manhattanhenge Friday evening despite disappointing conditions. Manhattan was aglow with a smeared golden light as the sun aligned with city cross streets, bursting through a cloudy sky. The haziness gave photos of the biannual phenomenon a Monet-like quality Manhattanhenge fans were saddened by the weather’s[…]

social-media-news

#HappyBirthdayYouTube: 10 Years of Content, 26 Video Categories, and 1 billion users

YouTube is turning 10, and it’s doing so in a very YouTube fashion: with an awesome video retrospective. The video, called “A-Z of YouTube: Celebrating 10 Years,” rolls through 26 video categories and their iconic representatives that, if you’ve been paying any attention to the Internet, will have you feeling nostalgic for the moment you first[…]

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Facebook Finally Adds Animated GIFs to the News Feed … but Not for Brand Pages

For those who love looping animated nonsense, today is a magical day on Facebook. Unless you're also a marketer. Animated GIFs, long a staple of Tumblr, Reddit and Web forums, have finally been added today to the Facebook news feed. Noticeably, though, the autoplaying GIFs don't seem to be working yet on brand pages. Likely[…]

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Google+ chief: Big changes are ahead

Bradley Horowitz, the lead on Google’s social network, Google+, made an appearance at the company’s developer conference to tell the world that Google+ isn’t going anywhere, but it’s going through big changes. See also: Why Google+ is splitting into photos and streams Horowitz explained he’s currently in charge of Streams, Photos and Sharing at Google,[…]

social-media-news

The $50 Million IRS Breach: How Can You Protect Yourself?

Using stolen data, cyber-criminals have accesses past tax returns for more than 100,000 people. How did they do it? They gained access to IRS records through an application on the IRS website. The IRS sent the criminals about $ 50 million in refunds before it detected the fraud. Cybercrime related to falsified tax claims is[…]

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Publicis Chief Maurice Lévy Earned a Mere $3 Million Last Year

Publicis Groupe chief Maurice Lévy earned a modest $ 3.1 million in compensation last year, a pittance compared with his peers. Omnicom CEO John Wren, for instance, took home $ 24 million, while WPP's chief Martin Sorrell stands to collect shares worth $ 53 million as part of his 2014 compensation. Miles Nadal, the top[…]

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Hashtag is UK children’s word of the year #notreallyaword

It’s not actually a word, but the symbol #, or hashtag, has been named as children’s word of the year in the UK. See also: Teens are trying to summon demons using pencils and a hashtag Oxford University Press analysed more than 120,000 short story entries by children to BBC Radio 2’s 500 WORDS competition,[…]

social-media-news

IBM's New Way to Work Roadshow: Coming to a City Near You

Once again, I’m taking real pride in Social Media Today’s being named IBM’s marketing and content partner for their #NewWayToWork Roadshow.  We’re planning to invite many of our Social Media Today friends and members to the events, which will start out in Chicago on June 23rd and continue into the fall in Toronto, Boston, New[…]

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Colonel Sanders Just Took Over KFC’s Twitter, and He’s Amusingly Terrible at It

Harland Sanders needs a little help with the Twitter. The KFC colonel, who was recently revived as the chain's advertising star, took over its feed Wednesday afternoon, saying he was excited to offer some "clear and concise communication" directly to the brand's fans. Some 18 tweets later, it's clear he needs to work on the[…]

social-media-news

Why Would Twitter Consider Buying-up Flipboard?

Reports have suggested that micro-blogging giant Twitter is looking into purchasing digital magazine app Flipboard. The deal, initially, doesn’t seem like a great fit – Flipboard is a content aggregation site that co-ordinates material from across the web into a magazine-style format based on subjects or personal preference. Twitter’s focus, on the other hand, is on 140-character missives[…]

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Teens are trying to summon demons using pencils and a hashtag

They’re at it again — no, not lip plumping or Zayn mourning Teens don’t always have comprehension of consequences, but you’d think that summoning demons on social media would throw up a red flag. The hashtag #CharlieCharlieChallenge took over Twitter Memorial Day weekend. In the challenge, participants balance two pencils perpendicularly and ask a spirit[…]