This Sydney Creative Might Have the World’s Most Beautiful Instagram

If you're into beautifully spare design, follow Peechaya Burroughs on Instagram. The graphic designer and photographer, born in Thailand and now based in Sydney, Australia, says: "My photographs mainly consist of things that I create or manipulate by hand. Occasionally I use Photoshop when enhancing the idea and presentation of an image fits well. Driven[…]


CMO of the Week: Marketing Mixology with Lee Applbaum of Patrón

Anyone who’s ever worked in alcoholic beverage marketing knows that it’s a product category unto itself, and certainly a tough cork to pop, so to speak, when it comes to branding. So rather than burst through the saloon doors at Patrón with a mission of revamping the brand, Lee Applbaum smartly approached his position as CMO with an “If[…]


Pinterest’s Evan Sharp: Guys are on here, too

Pinterest has gotten the same rap for years: it’s a great looking service used far more by women than men. Evan Sharp, Pinterest’s cofounder and Chief Creative Officer, doesn’t contest the fact (nor does he say anything is particularly wrong with it), but Sharp maintains the ratio of women to men is gradually shifting. Earlier this year,[…]


Facebook's Latest News Feed Update: Time to Move On?

Earlier this week, Facebook updated their News Feed algorithm again, in what many are seeing as the next move towards ‘Facebook Zero’ – i.e. 0% organic reach for pages. Facebook announced three updates – the first is around users who don’t have a lot of content to see. Previously, the algorithm ensured people were not shown multiple[…]


Here’s the Story Behind Those Idiotic ‘Plastique’ High-End Plastic Pants

Maybe you saw the billboard, or the documentary about Frank La Rant, or the lookbook. If so, you were probably disappointed to learn that Plastique, the high-end plastic pants supposedly designed by La Rant, aren't real. And that the whole thing was a spoof by Fruit of the Loom. The spoof campaign by Crispin Porter[…]


What weak earnings? Ev Williams says Twitter is ‘on a roll’

Sure, Twitter disappointed with earnings on Tuesday, but co-founder Ev Williams believes the company is currently “on a roll” where product development is concerned. Over the last few months alone, the social network has rolled out numerous new features, tweaks and updates, including group messaging and video this January, a revamped homepage and retweet feature in April, and stricter[…]


Ad of the Day: Coca-Cola Embraces the Fist Bump and Gets Serious About True Friendship

Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments. The work, by Pereira & O'Dell, includes web films, social activation, mobile, print, TV, radio, packaging and[…]


Social Advocacy and Politics: Twitter and the Candidates on Day One

We now have four official candidates for the 2016 presidential nomination, three Republicans and one Democrat. Each of them used Twitter to promote their announcements. How they used it varies tremendously among them. It is too soon to tell if their initial Twitter splash (twash?) is indicative of things to come, but the contrasts in[…]


Facebook Messenger gets in your face, rolls out video chat

Get ready, Messenger users: Facebook’s popular app is about to get a whole lot more in your face. Facebook announced on Monday a new iOS and Android update for Messenger that brings the ability to video chat other users. The feature is coming to 18 markets around the globe at first, including the U.K., France,[…]


Making "Viral" Happen

After creating a number of content-driven brand campaigns – some of which have gone certifiably viral – we (at our agency) have amassed loads of experience drawn from trial and error, success and failure, and just plain having our hands in this stuff 24/7. One thing we learned early on about “viral” content is that is doesn’t often happen (um) virally. Yes, sometimes a brand[…]


10 photo collage templates to make your Pinterest posts pop

Whether you want to showcase your cats, kids, crafts or cookery, photo collages make for a fab way to spice up your Pinterest posts. We’ve taken a look at few sites that offer fantastic free designs to inspire you. See also: Your social media cheat sheet for perfectly sized images Check out our 10 collage[…]


Periscope and Meerkat officially banned by the NHL

NHL fans hoping to live-stream their rinkside experiences will find themselves out of luck. NHL Deputy Commissioner Bill Daly nixed the idea in a memo on Tuesday, spurred by Meerkat and Periscope users who have broadcast footage from inside NHL arenas “before, during and after” games. See also: Hey, Meerkat and Periscope: You have a (softcore)[…]


The Super app: Making tiny works of art to inspire empathy

We bet the “Social” folder on your phone is pretty full. If you always think twice before taking the plunge with a new app, we get it That’s why we’ve taken a look at Super, a visual social app created by Twitter cofounder Biz Stone and Ben Finkel launched in November 2014, designed to “inspire[…]


24 Hours in Advertising: Monday, April 27, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Derek Jeter on The Players' Tribune  Derek Jeter spoke to Adweek about his post-baseball project, The Players' Tribune, a platform for athletes to write and discuss their experiences. (Adweek) AOL looks for a home in sports[…]


Facebook now has 1.44 billion monthly users

Facebook may have missed Wall Street’s estimates for its latest quarter, but it continues to grow at a healthy clip when it comes to users. During the social network’s Q1 2015 earnings report on Wednesday, the company reported its user base is larger than ever on desktop and mobile. There are now 1.44 billion people who use Facebook every[…]