social-media-news

WPP Gives In and Agrees to Sell Asatsu-DK to Bain Capital for $1.35 Billion

After a month-long battle, the world’s largest advertising conglomerate has come to an agreement with the private equity firm made famous by Mitt Romney over ownership of Japan’s third-largest ad agency. Bain Capital Private Equity announced today that WPP has agreed to tender its shares in Asatsu-DK for its original offer price of 3,660 yen…[…]

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Havas Launches Brand Strategy and Culture Consultancy Firm

Havas Creative U.S. has launched Triptk, a joint venture with the former team at Omnicom consultancy Flamingo. Founded by market research veterans Maggie Collier and Kirsty Fuller in 1997, Omnicom acquired Flamingo Group in January 2007. This past April, Flamingo moved to close seven of its eight offices, including in New York. “My partner and…[…]

social-media-news

Figliulo&Partners Acquires Digital Startup Agency to Strengthen Its In-House Expertise

Figliulo&Partners, an independent shop that describes itself as the brand agency for the information age, announced its acquisition of tech and digital marketing startup Hungry for an undisclosed sum. New York-based Hungry was founded by Brady Donnelly in 2014 as a full-service digital and tech agency aimed at creating premier products and experiences. Per today’s…[…]

social-media-news

This Agency Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues

As global media reviews for big brands like AB InBev, Amazon and McDonald’s continue to play an outsized role in determining the ad industry’s biggest winners and losers, transparency is top of mind for every marketing chief. One new agency proposes an answer in the form of the labyrinthine technology known as blockchain. “Programmatic doesn’t…[…]

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‘Man Up’ and 5 Other Terms to Keep Out of the Office

It can happen to the best of us. While sitting around the office trying to brainstorm an idea, finally someone shouts out, “Guys, we need to nail this, now.” Perfectly acceptable, right? Except for one important problem: not everyone sitting there is a guy. As marketers, we debate almost everything, from strategy to KPIs to…[…]

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Deutsch New York Hires Its New Chief Strategy Officer Away From JWT

The New York office of Deutsch has hired Matt Baker away from WPP’s J. Walter Thompson, naming him chief strategy officer, a position that has been vacant for almost a year. Baker, the current head of planning at JWT New York, will oversee Deutsch New York’s traditional and digital brand planning, data analytics and communications…[…]

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The Salvation Army’s Holiday Series Uses Animation to Evoke Compassion, Not Guilt

Through a series of animated stories, The Salvation Army is delicately shedding light on the many “battles” people in need face during the holiday season–while trying to avoid guilting those in a position to help. The “Fight For Good” holiday campaign, created by the largest U.S. independent agency The Richards Group, is comprised of four…[…]

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Agencies Are Remaking Themselves to Satisfy Client Demands

In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital. With anxious CMOs laser-focused on doing more for less, up-and-coming shops are exploring models outside the hourly billings that have governed this industry since the days of smoky, three-martini…[…]

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Reclaiming Independence: How 2 Shops Bought Themselves Back From IPG and Found Success

Typically speaking, agency founders strive for the big payday that comes with a major holding company acquisition. But this year saw two shops aim to do the exact opposite, namely regain their independence by ending decades-long relationships with Interpublic Group. Dailey Advertising, which IPG had owned for more than 30 years, completed a buyback last…[…]

social-media-news

Chico’s Picks The&Partnership as Its Creative and Media Agency of Record

WPP-backed The&Partnership was named creative and media agency of record for women’s apparel retailer Chico’s after a competitive review. The&Partnership is tasked with handling all aspects of Chico’s brand marketing, developing an integrated campaign for the brand’s relaunch and attracting new customers. “Our focus from a media perspective and in all areas will be helping…[…]

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IHOP Brings on Droga5 as Agency of Record Ahead of Its 60th Anniversary

Pancake provider IHOP has concluded a creative review and picked Droga5 as its new agency of record. The all-day breakfast chain called on the New York indie agency to handle creative and strategy work ahead of its 60th anniversary in 2018. According to a statement, IHOP has ambitious plans to expand its profile for the…[…]

social-media-news

How This Agency Recaps the Entire Internet in One Hour

According to Omnicom’s self-described “next-generation” agency Sparks & Honey, the future of advertising is, quite literally, out of this world. Forget about digital platforms and the iPhone X. The place where brands need to be next is outer space–that dark, mysterious, omnipresent abyss more often associated with satellites and star fighters than marketing messages. That…[…]

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Kellogg Picks TracyLocke to Handle Shopper and Promotional Marketing

Kellogg Co. selected the Omnicom Group’s TracyLocke to handle shopper and promotional marketing work for its brand portfolio after a competitive review. “TracyLocke is our shopper and promotional marketing agency of record,” Kellogg said in an email, confirming what sources previously told Adweek. The company, which is best known for its dry cereal brands along…[…]

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22Squared Hires BBDO Vet as Its Content Creation and Production Lead for The Maker Studio

22Squared is further investing in design and market content creation, hiring Alok Nath as director of The Maker Studio. In the newly created role, Nath will lead digital content creation and production for 22Squared’s Atlanta and Tampa Bay offices and report to 22Squared president Brandon Murphy. “Alok is a special individual and the perfect fit…[…]

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The Advertising Industry Must Reimagine How Work Gets Done to Ever Really Become Diverse

The advertising industry knows it has a problem. For years now, ad executives have been having an ongoing discussion about diversity in the industry, or really the lack thereof. Even before clients started handing out ultimatums demanding agencies start looking more like the markets they’re meant to serve, the industry knew they weren’t working with…[…]

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T-Mobile Assigns Brand Work to Mother New York After a Review

Independent agency Mother has won creative brand work for telecom giant T-Mobile after a competitive review. The shop’s New York headquarters will handle an unspecified portion of the U.S.-based work moving forward. Publicis Seattle, which has been T-Mobile’s agency of record for more than a decade, was reportedly not involved in the review. It will,…[…]

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Kinetic Names WPP Veteran as New Global CEO

WPP-owned out of home (OOH) and experiential-focused agency Kinetic has a new global chief executive. Marc-Antoine De Roys Marc-Antoine De Roys, a veteran of the WPP organization who formerly served as global chief financial officer and chief operating officer for tenthavenue, will take on the role, effective immediately. Mauricio Sabogal is stepping down from the…[…]

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Agency Leaders Call on Industry to Take Stronger Action on Sexual Harassment

At this week’s sixth annual 3 Percent Conference, “Beyond Gender,” advertising executives called on leaders to stop simply discussing industry issues–including, most prominently, sexual harassment–and take decisive action on them. The event left little doubt that this sort of behavior remains a problem. Before a panel called Daughters of the Evolution, filmmaker, author and moderator…[…]

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Marriott Launches Global Media Review Following Its Merger With Starwood Hotels

A little over a year after completing its merger with Starwood Hotels and Resorts, Marriott International has launched a review of its global media buying and planning account. “As a result of our recent merger, we’ve assessed the scale and scope of our global paid media needs and are issuing a RFP,” a company spokesperson…[…]

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Abercrombie & Fitch Drops a Beautiful Ode to the Rapidly Changing Lives of Young Adults

Abercrombie & Fitch and its new agency of record The Richards Group dropped a powerful coming-of-age campaign, “This is the Time,” aimed at tapping into the changing lives of the apparel brand’s core customers, 21- to 24-year-olds. “‘This is the Time’ is borne of Abercrombie & Fitch’s heritage as an outfitter of adventure, and an…[…]