social-media-news

Sid Lee Launched a Peace Competition With This Insane, Psychedelic Anthem

It feels like the world is in absolute chaos right now, especially here in the U.S. following the violence on display in Charlottesville, Va., last weekend. Now, more than ever, the country is in need of images of peace. Sid Lee Collective and MASSIVart want designers, creatives and illustrators to help create these new symbols…[…]

social-media-news

MEC Hires New U.S. CEO Away From Starcom Ahead of Maxus Merger

MEC has hired its new U.S. chief executive officer away from competitor Starcom as the WPP-owned media agency prepares to merge with Maxus. Amanda Richman will start in October. Her hiring follows the June announcement of the merger, which will create an as-yet-unnamed entity within the larger GroupM network. Richman will report directly to MEC…[…]

social-media-news

WPP Is the Big Winner In Pharma Giant Sanofi’s $1 Billion Global Review

French pharmaceutical company Sanofi today resolved a five-month review of all of its marketing partnerships, most significantly adding WPP to its roster and assigning additional responsibilities to Havas. WPP won the majority of the business, and GroupM’s Mindshare will be the client’s new global media agency of record, handling ad planning and buying duties for…[…]

social-media-news

VML Now Has a Director of Inclusion and Cultural Resonance to Address Diversity

VML announced today that it is promoting God-is Rivera to a new position at the agency: director of inclusion and cultural resonance. In the new role Rivera will be tasked with energizing the agency’s diversity and inclusion practices across the board, as a member of the HR team. She will report to Ronnie Felder, managing…[…]

social-media-news

UM Wins Spotify’s Global Media Agency Review

UM recently won a competitive review to handle global media planning and buying duties for Spotify. An IPG Mediabrands spokesperson deferred to the client for comment, while a Spotify representative confirmed the company is working with UM but declined to elaborate or answer specific questions about the scope of the win. According to two people…[…]

social-media-news

Staples Names MullenLowe’s Mediahub as Its Newest Media Agency Partner

Retail chain Staples has named Mediahub, the Boston-based media division of IPG’s MullenLowe, as its newest agency partner after a competitive review. The review pitted several agencies against one another with a focus on consumer insights and data services. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements….[…]

social-media-news

This Agency Proved You Don’t Have to Be a Spanish-Language Shop to Work Across Cultural Lines

Univision wanted to make a big splash with its ripped-from-the-headlines series, El Chapo, about the rise and ultimate fall of one of the world’s most notorious drug lords. As part of the promo push, network execs envisioned an extensive millennial-targeted digital campaign to hype the scripted drama about Joaquin “El Chapo” Guzman, a rags-to-riches cartel…[…]

social-media-news

New York-Based Barker Goes Bold With Its Messaging and Creates Edgy Work for Its Clients

How often do you see an ad for an advertising agency? Probably not very often–which John Barker, founder and chief idea officer of New York’s Barker, finds “a little bit cowardly.” As Barker puts it, “If we are counseling our clients to spend a trillion dollars on advertising, we should be willing to put our…[…]

social-media-news

ANA’s Production Transparency Report Corroborates Years of Illegal, Anticompetitive Behavior by Ad Agencies

The Wall Street Journal rocked the ad industry last December by revealing that the U.S. Department of Justice had begun investigating the practice of bid rigging, which agencies and their parent companies allegedly use to divert work on big-budget client campaigns to their own in-house postproduction units. Within days, all four of the largest holding…[…]

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Accenture Moves Deeper Into Design and Marketing With Its Latest Agency Acquisition

Accenture’s aggressive pivot into the agency world continues unabated. Accenture Interactive, the consulting giant’s marketing subsidiary, announced today it has acquired California-based design and marketing agency Wire Stone. Neither party disclosed the terms of the sale. According to a release, it is Accenture’s 15th such acquisition in the past five years. That includes digital strategy…[…]

social-media-news

Amazon-Like Used Car Startup Vroom Names Anomaly as Its First Agency of Record

Vroom, an online direct auto retailer that hopes to change the way Americans buy used cars, has chosen Anomaly as its first ad agency of record after a competitive review. The company launched about four years ago and since then has attracted an estimated $ 295 million in equity funding. In July, the company announced[…]

social-media-news

Arnold Names Former DDB New York Creative Lead as Its New U.S. CCO

Arnold Worldwide has named a new creative leader more than four months after his predecessor stepped down. Icaro Doria will join the Havas-owned network as U.S. chief creative officer replacing former global CCO Jim Elliot, who left in March. Doria will relocate to the agency’s Boston headquarters, working across that office and the agency’s New…[…]

social-media-news

As Clients Lose Confidence in Holding-Company Media Shops, Independent Agencies Win Big Brands

This year has been a decidedly mixed bag for the biggest names in advertising, especially on the U.S. media side of the agency equation. That’s the primary conclusion of a “new business barometer” report released this week by COMvergence, a Paris-based independent research firm focusing on agency account moves, mergers and acquisitions as well as…[…]

social-media-news

Head of Print Planning and Buying Is Leaving Publicis Groupe’s Spark Foundry After 13 Years

Robin Steinberg, evp of publishing and digital director investment and activation, who effectively ran print buying across the organization formerly known as Mediavest | Spark, is leaving the agency after more than 13 years. “We thank Robin for her leadership and contributions to the company over the years, including her instrumental role building and evolving…[…]

social-media-news

David&Goliath Expands Its Charitable Projects by Hiring Its First Director of Philanthropy

At its core, David&Goliath says it is an agency that revolves around one simple word: Brave. Two years ago the agency launched an initiative called Today, I’m Brave. It was originally designed to support school children in Sierra Leone, but over the years it has continued grow, encouraging people and organizations to share their stories…[…]

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Amazon Launches a Review of Its $1 Billion Global Media Buying Business

The company whose founder briefly surpassed Bill Gates to become the world’s richest man this week has placed its global media planning and buying duties in review. According to several parties with knowledge of the business, Jeff Bezos’ Amazon recently issued an RFP seeking a media agency to handle promotional campaigns in North America and…[…]

social-media-news

Why Ogilvy Is Helping Clients Like Brand USA Transform in the Digital Era

The presence of a CMO who is also ultra tech savvy–a CMTO–is becoming more commonplace in brands and agencies as both sides think about changing the customer experience. This week Ogilvy is presenting its insights alongside client Brand USA, the tourism arm of the U.S., at the annual ColorComm conference. Adweek got a brief look…[…]

social-media-news

McCann Hires Former Brand Union CEO as Its New Global Chief Growth Officer

McCann Worldgroup has named Toby Southgate as its new global chief growth officer. The former CEO of WPP communications firm Brand Union, who left that role in May, will focus on new business efforts, expanding McCann’s relationships with existing clients and facilitating partnerships with the various agencies across its network. Southgate effectively replaces Alex Lubar,…[…]

social-media-news

Subway Launches North American Agency Review Amid Sales Slump

Last October, Subway dropped BBDO New York as its creative agency of record just over a year after the agency earned that role during a review in August 2015. Following the AOR breakup, the fast-food chain returned most of its advertising work to former agency of record MMB. Now Subway has launched an agency review…[…]