WPP Gives In and Agrees to Sell Asatsu-DK to Bain Capital for $1.35 Billion

After a month-long battle, the world’s largest advertising conglomerate has come to an agreement with the private equity firm made famous by Mitt Romney over ownership of Japan’s third-largest ad agency. Bain Capital Private Equity announced today that WPP has agreed to tender its shares in Asatsu-DK for its original offer price of 3,660 yen…[…]

Here’s why ‘Hannity’ fans are destroying their Keurigs

Fans are smashing their Keurig coffee machines after the company pulled their ads from Sean Hannity’s political talk show on Fox News. Keurig made the decision after receiving customer criticism for supporting the host who’s interview with Senate candidate Roy Moore caused major controversy. Read more… More about Business, News, Twitter, Marketing, and Politics Social[…]


Havas Launches Brand Strategy and Culture Consultancy Firm

Havas Creative U.S. has launched Triptk, a joint venture with the former team at Omnicom consultancy Flamingo. Founded by market research veterans Maggie Collier and Kirsty Fuller in 1997, Omnicom acquired Flamingo Group in January 2007. This past April, Flamingo moved to close seven of its eight offices, including in New York. “My partner and…[…]

Trump’s latest tweets lashing out at UCLA players are his most unpresidential yet

Donald Trump’s latest threats over Twitter are pretty shocking, even by his standards. The U.S. president has lashed out at LaVar Ball, father of one of the three UCLA basketball players who were recently detained in China on shoplifting charges. College freshmen LiAngelo Ball, Cody Riley and Jalen Hill, have been freed, and arrived back[…]


Figliulo&Partners Acquires Digital Startup Agency to Strengthen Its In-House Expertise

Figliulo&Partners, an independent shop that describes itself as the brand agency for the information age, announced its acquisition of tech and digital marketing startup Hungry for an undisclosed sum. New York-based Hungry was founded by Brady Donnelly in 2014 as a full-service digital and tech agency aimed at creating premier products and experiences. Per today’s…[…]

Dril, Twitter’s weirdest hero, just got doxxed — and the internet is sad

The internet can be a disturbing, sad place. It takes a special kind of hero to remind us that its darkest corners can also be filled with joy. That hero is @dril, an embodiment of so-called “weird Twitter” who has — like some kind of joke-slinging caped crusader — remained an anonymous beacon of shining[…]

Selfie tourism is killing these incredibly cute creatures

Warning: this article contains images of animal abuse which some may find distressing. A small furry creature huddles close to a tree branch on the edge of the forest. Its large, globular eyes are shut (it’s daytime, and so now it sleeps); its strong hands and arms hold firm even as it slumbers. SEE ALSO:[…]


This Agency Thinks Blockchain Is the Answer to Advertising’s Media Transparency Issues

As global media reviews for big brands like AB InBev, Amazon and McDonald’s continue to play an outsized role in determining the ad industry’s biggest winners and losers, transparency is top of mind for every marketing chief. One new agency proposes an answer in the form of the labyrinthine technology known as blockchain. “Programmatic doesn’t…[…]

A new ‘Lord of the Rings’ series is coming to Amazon

The Lord of the Rings is being turned into a TV series. Amazon announced that it bought the rights to the globally popular franchise for $ 200 million. It was also reported that a spin-off series might be in the making.  Read more… More about Watercooler, Twitter, Tv, Amazon, and Internet Social Media


‘Man Up’ and 5 Other Terms to Keep Out of the Office

It can happen to the best of us. While sitting around the office trying to brainstorm an idea, finally someone shouts out, “Guys, we need to nail this, now.” Perfectly acceptable, right? Except for one important problem: not everyone sitting there is a guy. As marketers, we debate almost everything, from strategy to KPIs to…[…]


Deutsch New York Hires Its New Chief Strategy Officer Away From JWT

The New York office of Deutsch has hired Matt Baker away from WPP’s J. Walter Thompson, naming him chief strategy officer, a position that has been vacant for almost a year. Baker, the current head of planning at JWT New York, will oversee Deutsch New York’s traditional and digital brand planning, data analytics and communications…[…]

This alarming study just sparked a fierce debate about screen time and teen mental health

Being a teen today means wrestling with how social media and screens shape the very essence of your identity. The anecdotal truth is that both can tear you down as quickly as they build you up; friends and followers can turn into enemies while the promise of human connection can give way to profound loneliness.[…]


The Salvation Army’s Holiday Series Uses Animation to Evoke Compassion, Not Guilt

Through a series of animated stories, The Salvation Army is delicately shedding light on the many “battles” people in need face during the holiday season–while trying to avoid guilting those in a position to help. The “Fight For Good” holiday campaign, created by the largest U.S. independent agency The Richards Group, is comprised of four…[…]

Learn how to market yourself by creating a personal brand

Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. Hey, I’ve got a question for you. How would you describe your personal brand?  Okay, that’s probably not a question you’re going to have to answer very often in your life, but the way you present yourself to[…]


Agencies Are Remaking Themselves to Satisfy Client Demands

In today’s fickle market, legacy creative agencies are akin to dinosaurs: lumbering giants fighting over clients’ shrinking budgets while slowly making that all-important pivot to digital. With anxious CMOs laser-focused on doing more for less, up-and-coming shops are exploring models outside the hourly billings that have governed this industry since the days of smoky, three-martini…[…]

People are willing to pay $150K for this old Honda Accord thanks to this viral video

Max Lanman thought it would be funny to make an advertisement to sell his girlfriend’s ’96 Honda Accord. His spoof’s popularity drove the auction price so high that eBay took down the listing. Read more… More about Mashable Video, Ebay, Viral Videos, Mashable Video, and Honda Social Media


Reclaiming Independence: How 2 Shops Bought Themselves Back From IPG and Found Success

Typically speaking, agency founders strive for the big payday that comes with a major holding company acquisition. But this year saw two shops aim to do the exact opposite, namely regain their independence by ending decades-long relationships with Interpublic Group. Dailey Advertising, which IPG had owned for more than 30 years, completed a buyback last…[…]

Facebook added a ‘crisis donate button’ to help disaster victims

From natural disasters to terror events, Facebook has been continuously expanding the capabilities of its Crisis Response Hub, which they rolled out in September of 2017.  Now, in addition to following the latest news or checking the status of friends in at-risk areas, Facebook has provided its users with another way to give back. On[…]